# Denim Fiber Boxes ESKA JEANS is an Eco-Friendly Box for the Circular Economy By Laura McQuarrie | Published 2019-06-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-box References: [premiumbeautynews](https://www.premiumbeautynews.com/en/eska-s-new-solid-board-made-from) & [eska](https://www.eska.com/news/eska-jeans-the-material-innovation) The Public Prize of the Édition Spéciale by [Luxe Pack](https://www.trendhunter.com/trends/mondi-2) trade show was awarded to ESKA for ESKA JEANS, the innovative and [eco-friendly box packaging design](https://www.trendhunter.com/trends/innovative-packaging-solution) that is made of a mix of both natural and recycled materials—specifically, [recycled paper and denim fibers](https://www.trendhunter.com/trends/debatin). Notably, ESKA describes that the sustainable packaging solution contains "as much wood fiber as fibers obtained from recycled jeans." The eco-friendly box for the circular economy boasts a sturdy yet light design that can be customized to a brand's exact specifications. Going forward, ESKA aims to continue to reduce its waste by 75% by the year 2020. Circular economy packaging is connecting with environmentally concerned individuals and companies that are passionate about reducing the amount of waste they generate. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Circular Economy Packaging:** ESKA JEANS showcases the popularity of eco-friendly box packaging design to support reducing waste. - **Denim Fiber Products:** ESKA JEANS's innovative use of denim fiber in eco-friendly box design creates opportunities to replace conventional paper packaging materials. - **Customizable Sustainable Packaging:** ESKA JEANS's customizable design presents an opportunity for brands to provide sustainable packaging with their desired brand image. ### Who This Affects Most - **Fashion:** Fashion industry leaders can explore denim fiber packaging design options with ESKA JEANS to support their goals in reducing waste. - **Beauty and Personal Care:** ESKA JEANS's eco-friendly box design is an opportunity for beauty and personal care industries to improve their sustainability practices while providing a unique and premium packaging experience. - **Consumer Goods:** ESKA JEANS's natural and recycled materials-based packaging represents an opportunity for consumer goods companies to display their commitment to sustainability while providing unique and eco-friendly packaging for their products. ## Related on Trend Hunter - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Eco-Friendly Wooden Wine Cases](https://www.trendhunter.com/trends/cheval-blanc.md) - [Sustainable Speaker Packaging](https://www.trendhunter.com/trends/sonos-packaging.md) - [Recycled Packaging Designs](https://www.trendhunter.com/trends/debatin.md)