# Buying Liquor to Plant Trees TRU Organic Vodka Treevertising By Going Like Sixty | Published 2008-11-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-booze-tru-organic-vodka-plants-a-tree-with-purchase References: [truorganicspirits](http://www.truorganicspirits.com/index.html) In one of the more extraordinary product marketing schemes, TRU Organic Vodka is promising to plant a tree for every bottle of vodka you down. If you’re going to have a drink or five, why not help plant a tree too? TRU Organic takes their [eco-friendly endeavor](https://www.trendhunter.com/trends/environmental-sustainability-program) to every aspect of their business; their [bottles use 25% less glass](https://www.trendhunter.com/trends/collectible-spirits-bottle) than regular vodka bottles, labels are printed on corn fiber using soy-based ink and all closures are synthetic and recycleable. The company says the boxes also fold in a way that eliminates packing tape. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Consumption:** Opportunity for businesses to align their products with environmental sustainability by implementing eco-friendly practices and initiatives. - **Eco-friendly Packaging:** Innovation in packaging materials and designs that prioritize sustainability and reduce waste. - **Corporate Social Responsibility:** Growing importance for companies to integrate social and environmental concerns into their business operations. ### Where This Applies - **Alcoholic Beverages:** Incentives for alcoholic beverage manufacturers to adopt sustainable practices and engage in eco-friendly marketing strategies. - **Packaging:** Opportunity for packaging companies to develop and offer eco-friendly packaging solutions that cater to the increasing demand for sustainability. - **Sustainable Business Consulting:** Rising need for consulting firms specializing in sustainability to help businesses implement environmentally friendly practices and communicate their CSR efforts. ## Related on Trend Hunter - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Sustainable Alcohol Aging Methods](https://www.trendhunter.com/trends/two-trees.md) - [Wonky Fruit Vodkas](https://www.trendhunter.com/trends/raspberry-hibiscus-vodka.md) - [Eco-Friendly Vodka Cocktails](https://www.trendhunter.com/trends/bali-water.md) - [Olive Oil-Infused Vodkas](https://www.trendhunter.com/trends/58-and-co.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md)