# Eco-Friendly Beauty Subscriptions Birchbox and Stasher Curated a Beauty Experience for Earth Day By Laura McQuarrie | Published 2021-03-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-friendly-beauty References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Birchbox_partners_with_Stasher_to_create_ecofriendly_beauty_offering_for_April/175316) & [birchbox](https://www.birchbox.com/) In celebration of Earth Day in April, Birchbox is teaming up with [Stasher](https://www.trendhunter.com/trends/nature-valley-retok-shop) to share eco-friendly beauty experiences. Birchbox subscribers will get their monthly beauty product selection in a silicone Stasher bag, which helps to reduce the dependency on [single-use plastic](https://www.trendhunter.com/trends/aora-mexico). Within the [eco-friendly beauty subscription](https://www.trendhunter.com/trends/dhartii), members will find a curated selection of natural and sustainable products from brands like Kiehl's, Greenfrog Botanics, Huygens and Algologie. Best of all, the bag can be repurposes in a number of ways, for storing beauty products, food, or other small items. A few years ago, Birchbox committed to 100% recyclable and biodegradable packaging and now, it is working towards making everything it produces recyclable by 2025. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 71% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Beauty subscription companies can explore using eco-friendly packaging options to show their commitment to sustainability, such as Birchbox's 100% recyclable and biodegradable packaging. - **Sustainable Beauty Products:** Brands can focus on developing natural and sustainable beauty products, like those curated by Birchbox for their eco-friendly beauty subscriptions. - **Alternative Storage Solutions:** Companies can explore alternative storage solutions for beauty products, such as Stasher bags, to reduce dependency on single-use plastic and promote reusability. ### Where This Applies - **Beauty Subscription Services:** Companies in the beauty subscription industry can consider adopting eco-friendly initiatives and partnerships with sustainable brands to appeal to environmentally-conscious consumers. - **Sustainable Beauty Product Brands:** Brands in the sustainable beauty products industry can collaborate with beauty subscription services to reach a wider audience interested in eco-friendly and natural beauty products. - **Eco-friendly Packaging Manufacturers:** Manufacturers of eco-friendly packaging can work with beauty subscription services to develop innovative and sustainable packaging options that reduce waste and promote reusability. ## Related on Trend Hunter - [Monthly Eco-Friendly Cleaning Boxes](https://www.trendhunter.com/trends/blueland-1.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Non-Toxic Cleaning Subscriptions](https://www.trendhunter.com/trends/branch-basics-1.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md) - [Natural Wellness Subscription Boxes](https://www.trendhunter.com/trends/green-clean-quarterly-box.md) - [Beauty Bar Travel Cases](https://www.trendhunter.com/trends/beauty-bar-travel-case.md)