# Eco-Friendly Fashion Sites The Green Tree is an Online Shopping Site Devoted to Eco Fashions By Katie Pagnotta | Published 2013-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eco-fashions References: [greentreeecofashion](http://www.greentreeecofashion.ca) & [ecofashionworld](http://www.ecofashionworld.com/) The Green Tree is a wonderful Canadian online shopping forum where consumers can log in and purchase the latest and greatest in green fashions. The incredible site is Ottawa's only eco clothing boutique for men and women. It prides itself on its excellent customer service and has a wide and versatile range of merchandise. The fabulous and easy to operate site carries the latest in unisex green fashions and accessories. This way you can shop online and reduce your carbon footprint. You can shop without guilt and know that you are contributing to an Eco-conscious and growing fashion industry. The Green Tree is a genius Canadian green fashion site, be sure to check it out and peruse the recently added merchandise. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 29% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** Disruptive innovation opportunity: Develop new sustainable fabrics and materials for eco-friendly fashion. - **Online Shopping:** Disruptive innovation opportunity: Implement augmented reality technology for virtual try-ons and enhanced customer experience in online fashion shopping. - **Unisex Fashion:** Disruptive innovation opportunity: Create inclusive and versatile fashion designs that cater to a gender-neutral market. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunity: Integrate sustainable practices and technologies into traditional fashion and apparel manufacturing processes. - **E-commerce:** Disruptive innovation opportunity: Develop green shipping and packaging solutions to align with the growing demand for eco-friendly online shopping. - **Fashion Retail:** Disruptive innovation opportunity: Incorporate AI-powered personalization and recommendation systems to enhance the overall shopping experience in fashion retail stores. ## Related on Trend Hunter - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md)