# Eco E-Commerce Rewards Recyclebank and One Twine Let You Pay with Environmentally Friendly Acts By Alyson Wyers | Published 2014-04-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/eco-ecommerce References: [psfk](http://www.psfk.com/2014/04/recyclebank-retail-store.html) & [onetwine.recyclebank](https://onetwine.recyclebank.com) An eco e-commerce shop is now accepting environmentally friendly actions as currency. Green rewards company Recyclebank is funding One Twine, which sells environmentally sustainable products. Together they are launching a new online store where they can take their green incentive program a step further. Recyclebank offers points and rewards to their members who participate in eco-friendly acts. Combined with One Twine, this partnership is set to make change and redefine eco e-commerce. At launch 400 items were available to purchase from 30 different retailers, which a plan to add more over time. Each item is carefully selected based on nine criteria evaluating the environmental impact of every singly product. This eco e-commerce shop is definitely worth looking into for those who value socially conscious shopping. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 50% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Green Rewards Programs:** Disruptive innovation opportunity: Develop a new digital platform that allows businesses to implement green rewards programs and incentivize customers for eco-friendly actions. - **Eco-friendly E-commerce:** Disruptive innovation opportunity: Create a marketplace for environmentally sustainable products, allowing consumers to easily find and purchase eco-friendly items. - **Sustainable Product Selection:** Disruptive innovation opportunity: Develop an algorithm or tool to evaluate the environmental impact of products and help consumers make more sustainable purchasing decisions. ### Who This Affects Most - **E-commerce:** Disruptive innovation opportunity: Integrate eco-friendly rewards programs into existing e-commerce platforms to encourage sustainable shopping and attract environmentally conscious customers. - **Green Tech:** Disruptive innovation opportunity: Develop new technologies and solutions for tracking and measuring environmental impact, helping businesses and consumers make more informed eco-friendly choices. - **Sustainable Retail:** Disruptive innovation opportunity: Create a retail concept focused solely on selling environmentally sustainable products, providing a one-stop shop for consumers looking to make eco-friendly purchases. ## Related on Trend Hunter - [ESG E-Commerce Programs](https://www.trendhunter.com/trends/seekxr.md) - [Eco-Minded Malaysian Markets](https://www.trendhunter.com/trends/eco-shop.md) - [Eco-Conscious Coffee Programs](https://www.trendhunter.com/trends/costa-coffee-3.md) - [Carbon-Neutral Ecommerce Purchases](https://www.trendhunter.com/trends/carbonneutral-ecommerce.md) - [Eco-Friendly Credit Cards](https://www.trendhunter.com/trends/rei-coop-mastercard.md) - [Eco Retailer-Supporting Programs](https://www.trendhunter.com/trends/retail-consumer-connection.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Conscious Retailer eCommerce Initiatives](https://www.trendhunter.com/trends/klarna-conscious-brands-collections.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md)