# Plant Dye Practices Eco-Conscious Label ‘we’ar’ Exposes the Toxicity of Production By anya merryfield | Published 2011-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eco-dying References: [wearyogaclothing](http://www.wearyogaclothing.com/Information/108) & [wearyogaclothing](http://www.wearyogaclothing.com/Information/108) The Antipodean eco-conscious label 'we'ar' is harnessing ancient Balinese dying practices to create new season fashion and yoga wear for men and women. By utilizing eco-dying, the label is tackling an important problem within the fashion industry, and further, making a commitment to sustainability and ensuring that it can't go simply as far as fair trade workers and [organic cotton](https://www.trendhunter.com/trends/natura-collection). The dying process should be a major concern for clothing producers on multiple levels, from the toxicity of dyes and its impact on workers and the end users of the garments, right to the trickle-down to environmental concerns surrounding the damage of water supplies. For we'ar, the eco dying project that the company uses incorporates mango leaves, indigo and this season, a ceylon tea to color their ethically produced, [natural fiber clothing line](https://www.trendhunter.com/trends/c-collection). Their eco dying story is being discussed within New Zealand's small but diverse fashion industry where other designers such as Miranda Brown are eco-dying textiles using their own methods. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 32% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Eco-dying:** The practice of using natural ingredients to dye clothing is disrupting the fashion industry and promoting sustainability. - **Ethical Fashion:** The focus on ethically produced clothing is creating opportunities for brands to showcase their commitment to sustainable practices. - **Ancient Dyeing Techniques:** The revival of ancient dyeing techniques is providing a unique selling point for fashion brands and appealing to eco-conscious consumers. ### Industries Being Reshaped - **Fashion:** The fashion industry has the opportunity to adopt eco-dying practices and promote sustainable production methods. - **Textile:** The textile industry can explore the use of natural ingredients for dyeing fabrics and reduce the environmental impact of traditional dyeing processes. - **Eco-friendly Products:** The demand for eco-friendly products, including clothing, presents an opportunity for brands to differentiate themselves through the use of eco-dying techniques. ## Related on Trend Hunter - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)