# Eco-Friendly Field Watches CITIZEN and hobo Partner to Drop New ECO DRIVE WATCH in 'WHITE' By Niko Pajkovic | Published 2022-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eco-drive-watch References: [acquiremag](https://www.acquiremag.com/style/hobo-citizen-eco-drive-spring-2022) & [coverchord](https://coverchord.com/feature/2022/03/citizen-hobo/) Tokyo-based bags and accessories brand hobo has partnered with Japanese watchmaker [CITIZEN](https://www.trendhunter.com/trends/citizen-30th-anniversary-ecodrive-aq410626l) to launch the ECO DRIVE WATCH, a new field-inspired timepiece that swaps [CITZEN's](https://www.trendhunter.com/trends/cs-smart-watch) classic brown and black color combo for a new white and grey scheme. The new watch comes equipped with a 37mm case with a bright white dial and matte silver finish. In addition, shoppers will have their choice between three-strap options, including a fabric NATO strap, a leather strap, and a hobo-designed bund strap accessory. Powering the ECO DRIVE WATCH is Citizen's in-house-made Eco-Drive movement, a solar-powered quartz system with a power reserve of 180 days. For those interested the '[WHITE](https://www.trendhunter.com/trends/triple-white1)' version of the ECO DRIVE WATCH is set to drop on March 19th and will be available to purchase on CITZEN's website. Image Credit: CITIZEN ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 56% | Activity: 31% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Solar-powered Watches:** Designing watches with a solar-powered quartz system presents opportunities for watchmakers to create eco-friendly and low maintenance timepieces. - **Field-inspired Watches:** Taking inspiration from the field presents opportunities for watchmakers to create rugged and functional timepieces for outdoors and casual wear. - **Multi-strap Watches:** Offering multiple strap options presents opportunities for watchmakers to create customizable and versatile timepieces for consumers with varying preferences. ### Where This Applies - **Fashion Accessories:** Incorporating eco-friendly materials and designs in fashion accessories presents opportunities for the fashion industry to become more sustainable and environmentally conscious. - **Watchmaking:** Integrating solar-powered quartz systems and field-inspired designs presents opportunities for watchmakers to innovate and disrupt the traditional watch industry. - **E-commerce Retail:** Offering new customizable and eco-friendly watch designs presents opportunities for e-commerce retailers to attract environmentally conscious consumers and increase sales. ## Related on Trend Hunter - [Striking Indigo-Dyed Timepieces](https://www.trendhunter.com/trends/citizen-30th-anniversary-ecodrive-aq410626l.md) - [Eco-Friendly Ruggest Digital Watches](https://www.trendhunter.com/trends/g5600bg5.md) - [Pearlescent Neutral-Toned Watches](https://www.trendhunter.com/trends/casio-america.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md) - [Cinematic Superhero Watches](https://www.trendhunter.com/trends/citizen-x-fantastic-4-first-steps.md) - [Sustainable Durable Timepieces](https://www.trendhunter.com/trends/cordura-eco-fabric.md) - [Cinematic Monster Timepieces](https://www.trendhunter.com/trends/citizen-godzilla-x-promaster-diving-watch.md) - [Red-Hued Lunar Eclipse Timepieces](https://www.trendhunter.com/trends/citizen-attesa-collection.md) - [Posh Celebratory Pocket Watches](https://www.trendhunter.com/trends/special-edition-pocket-watch.md)