# Special Domains for Green Sites Al Gore Applies for Environmentally-Conscious .eco Domain By Marissa Brassfield | Published 2009-03-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-domain References: [treehugger](http://www.treehugger.com/files/2009/03/al-gore-and-cohorts-applying-for-eco-web-domain.php) & [pr-inside](http://www.pr-inside.com/dot-eco-llc-partners-with-al-r1095071.htm) Al Gore and the Hollywood names behind his Dot Eco LLC have applied for a .eco domain registration for the Internet that would be used to denote [green and eco-friendly companies](https://www.trendhunter.com/trends/wildsight). According to TreeHugger, a portion of each sale would go towards “environmentally charitable causes,” although it's not specified how those causes will be selected. It'll take another year or so for the results of Gore's .eco domain registration request to be publicized, **Implications** - Modern society poses so many harms to the environment that consumers are beginning to look for more ways to protect the planet than ever before. Developing more [green-friendly products](https://www.trendhunter.com/trends/iqrcode) could help a company increase its appeal. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Green-friendly Products:** Developing more green-friendly products could help a company increase its appeal. - **Environmentally-conscious Brands:** Consumers are beginning to look for more ways to protect the planet, creating opportunities for environmentally-conscious brands. - **Domain Name Extensions:** The application for a .eco domain registration highlights the growing trend of specialized domain name extensions. ### Where This Applies - **Technology:** The technology industry has the opportunity to develop environmentally-friendly products and solutions. - **Retail:** The retail industry can cater to the demand for green-friendly products and provide eco-conscious alternatives. - **Internet Services:** The growing trend of specialized domain name extensions presents opportunities for internet service providers to offer unique digital branding solutions. ## Related on Trend Hunter - [Eco-Friendly Mobile Networks](https://www.trendhunter.com/trends/meaningful-planet.md) - [Eco-Friendly Organic Butters](https://www.trendhunter.com/trends/organic-butter.md) - [Ecologically Conscious Laptops](https://www.trendhunter.com/trends/sustainable-laptop.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Subscription-Based Climate Action Platforms](https://www.trendhunter.com/trends/climate-action-platform.md) - [Eco-Friendly Navigation Features](https://www.trendhunter.com/trends/google-maps-eco.md) - [Green Career Marketplaces](https://www.trendhunter.com/trends/environmental-job-boards.md) - [Carbon-Neutral Ecommerce Purchases](https://www.trendhunter.com/trends/carbonneutral-ecommerce.md) - [Eco-Friendly Pub Guides](https://www.trendhunter.com/trends/green-pub-guide.md)