# Eco-Delivery ‘The Bright Idea' 100-MPG Fleet Vehicle Hybrid Concept Van By Katie Cordrey | Published 2009-04-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/eco-delivery-the-bright-idea-100-mpg-fleet-vehicle-hybrid-concept-van References: [blog.wired](http://blog.wired.com/cars/2009/04/the-bright-auto.html) Bright Automotive, a startup lead by a veteran of GM’s EV1 program, unveiled their concept [eco-conscious hybrid utility van](https://www.trendhunter.com/trends/hyundai-staria-electric) called the “Idea” at the Capitol on April 21st, 2009. The truck will offer low operating costs for [fleet managers](https://www.trendhunter.com/trends/birds-eye-shipping-trucks) and less pollution than current technology. To meet the 2012-2013 target date, the company is looking to the [Department of Energy](https://www.trendhunter.com/trends/electric-vans1) for a $450 million loan to start production. The company also plans to make this a ‘made in America’ product. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 33% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Eco-conscious Vehicles:** The development of hybrid utility vans like the 'Idea' presents opportunities for disruptive innovation in the transportation industry. - **Low-emission Technologies:** Advancements in low-pollution technologies offer opportunities for disruption in the automotive industry, particularly for companies specializing in fleet management. - **Government-backed Loans:** The pursuit of a $450 million loan from the Department of Energy can lead to disruptive innovation in the financial and energy sectors. ### Who This Affects Most - **Automotive:** The automotive industry can explore opportunities for disruptive innovation through the development and production of eco-conscious hybrid vehicles. - **Transportation:** The transportation industry has the potential to be disrupted by the introduction of low-emission utility vans that offer cost-effective solutions for fleet managers. - **Financial Services:** The pursuit of government-backed loans for eco-conscious vehicle production presents disruptive innovation opportunities for financial institutions specializing in funding green initiatives. ## Related on Trend Hunter - [Medium-Duty Delivery Trucks](https://www.trendhunter.com/trends/greenpower.md) - [Compact Delivery Vehicles](https://www.trendhunter.com/trends/2022-deliverator.md) - [Last-Mile Transportation Solutions](https://www.trendhunter.com/trends/fastport-equad.md) - [Electric Food Delivery Vehicles](https://www.trendhunter.com/trends/giant-delivers.md) - [Disaster-Prepared Electric Vans](https://www.trendhunter.com/trends/hw-electro.md) - [Efficiently-Engineered Delivery Vans](https://www.trendhunter.com/trends/morgan-olson.md) - [Battery Electric Vehicle Lines](https://www.trendhunter.com/trends/battery-electric-vehicles.md) - [Eco Commerce-Ready Vans](https://www.trendhunter.com/trends/nissan-townstar.md) - [Canadian Eco Delivery Expansions](https://www.trendhunter.com/trends/dhl-express-canada.md)