# Eco Luxury Auto Lines The BMW i Brings a New Breed of Electric Cars By Matt Ho | Published 2011-02-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/eco-conscious-vehicles-the-bmw-i-brings-a-new-breed-of-electric-cars References: [bmw-i](http://www.bmw-i.com/en_ww/experience-bmw-i/) It's official. [BMW](https://www.trendhunter.com/trends/vision-neue-klasse) is going green after unveiling two new concept cars that will be a part of the company's i series. The first is the electric BMW i3 and the second is the [plug-in hybrid BMW i8](https://www.trendhunter.com/trends/mercedesbenz-canada1). Both will be built out of carbon fibre-reinforced plastic "to cancel out practically all of the extra weight added by the batteries," according to BMW. Not only is the BMW i series light, designed for practical driving and eco-friendly, it may also just change the game in [electric cars](https://www.trendhunter.com/trends/electric-compact-architecture). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Automotive Manufacturing:** Sustainable and eco-friendly materials, such as carbon fibre-reinforced plastic, are being used to create cars that are lighter, more fuel-efficient, and more environmentally friendly. - **Electric and Hybrid Vehicle Technology:** Electric and plug-in hybrid vehicles are becoming more popular as they offer greater fuel efficiency and reduced CO2 emissions compared to traditional gasoline-powered cars. - **Luxury Electric Vehicles:** Luxury car brands are entering the electric car market with models that offer the latest technology and eco-friendly features while maintaining high-end design. ### Sectors Adopting This - **Automotive Manufacturing:** The automotive industry has an opportunity to innovate by adopting more sustainable manufacturing processes and materials for electric and hybrid vehicles. - **Climate Change and Environmentalism:** The push toward sustainable and eco-friendly cars highlights the growing trend among consumers and companies to prioritize environmental concerns and mitigate the impacts of climate change. - **Luxury Retail:** Luxury car brands can capture new customer segments by offering eco-friendly and technologically innovative models with a focus on the high-end market. ## Related on Trend Hunter - [Sleek Premium EV Concepts](https://www.trendhunter.com/trends/vision-neue-klasse.md) - [Ultra-Sporty EV Sedans](https://www.trendhunter.com/trends/2027-bmw-i3.md) - [Ultra-Sporty Luxury Sedan EVs](https://www.trendhunter.com/trends/bmw-i7-m70-xdrive.md) - [Updated Summer-Ready Electric Vehicles](https://www.trendhunter.com/trends/bmw-summer-2023.md) - [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md) - [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md) - [Futuristic Hybrid SUVs](https://www.trendhunter.com/trends/concept-xm.md) - [Color-Changing Concept Cars](https://www.trendhunter.com/trends/bmw-i-vision-dee.md) - [Powerful Plug-In Hybrids](https://www.trendhunter.com/trends/550e-xdrive.md)