# Fashion-Dispensing Vending Machines 'Plastics Make It Possible' Swaps Bottles for Shirts By Akihiko Tse | Published 2013-09-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-conscious-fashion References: [plasticsmakeitpossible](http://plasticsmakeitpossible.com/2013/09/recyclenyfw/) & [creativity-online](http://creativity-online.com/work/allison-parrisamerican-chemistry-council-plastics-makes-it-possible/32602) During New York Fashion Week, the ‘Plastics Make It Possible’ campaign gave eco-friendliness and eco-conscious fashion a fresh new name as passersby were able to swap in plastic bottles for an Allison Parris-designed t-shirt, also made out of recycled plastic bottles. Intended to highlight the growing role of [recycled materials in the garment industry](https://www.trendhunter.com/trends/cos-2), the [large orange and green vending machine](https://www.trendhunter.com/trends/snapchat-and-loreal) was placed with Parris’ original limited-edition designs inside. The campaign, an [American Chemistry Council](https://www.trendhunter.com/trends/joby-air-taxi) (ACC) initiative that ran from September 9 to 11, hoped to get people thinking about how recycled materials can still be chic and trendy but also eco-friendly. The material for the original shirts by Parris were made out of plastic bottles that were first cleaned, melted and stretched into a fine thread, which was then woven into a soft fabric. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** Fashion industry incorporating recycled materials and sustainable designs. - **Vending Machine Retail:** Vending machines used for more than just food and beverage sales. - **Circular Economy:** Focus on recycling and reusing materials to reduce waste and promote sustainability. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to incorporate recycled materials in their designs. - **Vending Machine:** Opportunity for vending machine companies to expand into retail beyond food and beverages. - **Recycling:** Opportunities for recycling companies to partner with fashion and retail industries to promote circular economy practices. ## Related on Trend Hunter - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [3D-Printed Filament Makers](https://www.trendhunter.com/trends/polyformer.md) - [Product Refill Vending Machines](https://www.trendhunter.com/trends/refillable-vending-machines.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)