# Organic Soda Bottles The Eco Coke Concept Has a Sweet Spot for the Environment By Alex Scott | Published 2010-03-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-coke-concept References: [yankodesign](http://www.yankodesign.com/2010/03/23/getting-all-square-with-coke/) & [designfabulous.blogspot](http://designfabulous.blogspot.com/) Now being the enviro-nut that I am, I always recycle any water or pop bottle in my posession (and I know you do too) even if it means looking like an idiot hanging on to an empty container. However, there is a startling statistic that only about 50% of [recycled bottles](https://www.trendhunter.com/trends/recycled-gin-bottle) actually get recycled. Perhaps if all [liquid containers](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge) were designed more like the Eco Coke Concept, that statistic would be drastically lower. Designed by Andrew Kim, the Eco Coke Concept is made of 100% organic material (sugar cane byproducts to be more specific). One big feature about this design is that it is much [more collapsable](https://www.trendhunter.com/trends/elio), making it more condusive to carrying to a recycling bin. Hopefully we'll see this in the market sooner than later. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The trend of using organic materials for packaging is disrupting the traditional packaging industry and creating opportunities for sustainable packaging solutions. - **Recycling Innovation:** Innovations in bottle design that promote easier and more efficient recycling processes are disrupting the recycling industry and creating opportunities for improved recycling rates. - **Eco-friendly Consumer Products:** The increasing demand for eco-friendly consumer products is driving the development of organic soda bottles and creating opportunities for sustainability-focused companies. ### Where This Applies - **Packaging Industry:** The use of organic materials in soda bottle packaging presents a disruptive innovation opportunity for companies in the packaging industry to develop more sustainable and eco-friendly packaging solutions. - **Recycling Industry:** Innovative bottle designs that enhance the recycling process offer disruptive innovation opportunities for the recycling industry to improve recycling rates and maximize resource utilization. - **Beverage Industry:** The development of organic soda bottles aligns with the growing consumer demand for eco-friendly products, creating disruptive innovation opportunities for beverage companies to cater to sustainability-conscious consumers. ## Related on Trend Hunter - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Plant-Based Beverage Packaging](https://www.trendhunter.com/trends/prototype-pet-bottle.md)