# Electric Luxury Cars Rolls Royce to Follow in MINI's Footsteps By Going Like Sixty | Published 2008-10-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/eco-car-luxury-rolls-royce-ceo-loves-electric-mini-wants-maxi-version References: [carmagazine](http://www.carmagazine.co.uk/News/Search-Results/Motoring-issues/Environmental/Rolls-Royce-wants-to-make-an-electric-Phantom/) Follow this logic. The [Rolls-Royce](https://www.trendhunter.com/trends/rolls-royce) CEO says because the [electric Mini Cooper](https://www.trendhunter.com/trends/ace-classic-electric) is getting such high interest, he thinks the public will clamor for an [electric Rolls-Royce](https://www.trendhunter.com/trends/rollsroyce-black-badge-spectre). He says it makes perfect sense because Rolls-Royce owners just putter around Monaco or Manhattan and don't need high-mileage vehicles. He drove a MINI Cooper and loved it. According to the Rolls-Royce CEO "We stand for unmatched refinement and you can't get a quieter and less intrusive engine than a well engineered electric motor." **Implications** - Society is becoming more conscious about the effects that our actions cause on the natural world. Companies would be wise to take on a firm environmentally friendly stance to remain in good light with consumers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 61% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Electric Luxury Cars:** Rolls-Royce plans to build electric luxury cars as a result of the public's high interest in electric vehicles. - **Environmentally Friendly Vehicles:** Businesses should prioritize environmental friendliness to stay relevant and in good graces with consumers. - **Refinement and Luxury in Electric Cars:** Electric vehicles can offer luxury and refinement, making them a viable option for high-end consumers. ### Sectors Adopting This - **Automobile Industry:** The automobile industry should invest more in electric vehicles, especially luxury cars. - **Environmental Industry:** The environmental industry will play a critical role in helping businesses reach their green targets. - **Luxury Goods Industry:** The luxury goods industry should explore the market for electric luxury cars and incorporate them into their offering. ## Related on Trend Hunter - [Ultra-Luxury Super-Coupes](https://www.trendhunter.com/trends/rolls-royce.md) - [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md) - [Ruggedly Sculpted EV Models](https://www.trendhunter.com/trends/mini-countryman-e.md) - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md) - [Trailblazing Luxury Electric SUVs](https://www.trendhunter.com/trends/luxury-electric-suv.md) - [Dynamic Electric Car Updates](https://www.trendhunter.com/trends/electric-countryman.md) - [Electric Engine Upgrading Initiatives](https://www.trendhunter.com/trends/mini-recharged-project.md) - [Electrified Classic Saloon Cars](https://www.trendhunter.com/trends/saloon-car.md) - [Style-Refined Luxury Sedans](https://www.trendhunter.com/trends/phantom-series.md)