# Repurposed Beauty Scrubs UpCircle's Eco Beauty Range Highlights the Circular Economy By Laura McQuarrie | Published 2018-12-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eco-beauty References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Optiat_goes_back_to_sustainable_roots_with_rebrand/150143) & [upcirclebeauty](https://upcirclebeauty.com) While some brands approach eco beauty by using sustainable ingredients, UpCircle appeals to mindful consumers who try to be considerate of the circular economy when they make a purchase. UpCircle offers a range of body and face scrubs that prominently feature everything from [repurposed coffee grounds](https://www.trendhunter.com/trends/grind-x-beauty-pie) to chai spices, alongside other all-natural, functional ingredients. While the brand's many [body scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub) are made with quality Arabica coffee grounds sourced from artisan coffee shops, UpCircle's Organic Face Serum with Coffee Oil makes the most of spent coffee grounds for a different caffeine-powered skincare solution. As well as priding itself upon sharing products with natural, vegan and sustainable formulas, UpCircle also makes a point to share its items in [plastic-free and 100% recyclable packaging](https://www.trendhunter.com/trends/aora-mexico). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Ingredients:** Exploring the use of sustainable ingredients in beauty products presents opportunities for disruptive innovation in the eco beauty industry. - **Circular Economy:** Embracing the circular economy model in beauty products opens up new avenues for disruptive innovation in the eco beauty industry. - **Repurposing Coffee Grounds:** Leveraging repurposed coffee grounds in skincare products offers potential for disruptive innovation in the eco beauty industry. ### Industries Being Reshaped - **Eco Beauty:** The eco beauty industry can capitalize on trends like sustainable ingredients and circular economy to drive disruptive innovation. - **Skincare:** The skincare industry can explore opportunities in repurposing coffee grounds for skincare products to foster disruptive innovation. - **Packaging:** The packaging industry has the potential to innovate by providing plastic-free and recyclable packaging solutions for eco beauty products. ## Related on Trend Hunter - [Upcycled Coffee By-Products](https://www.trendhunter.com/trends/kaffe-bueno.md) - [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md) - [Refillable Body Butters](https://www.trendhunter.com/trends/buffing-butter-body-scrub.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Sustainable Olive Oil Products](https://www.trendhunter.com/trends/valanolia-olive-farm.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Plastic-Negative Beauty Brands](https://www.trendhunter.com/trends/aora-mexico.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md)