Ecologists are using very effective advertising on nontraditional media to reach their audience. Some examples include a wall clock with a rifle as a hand pointing to hunted animals; the top of a can which, when opened, visually shows a hole in the ozone layer; edges of magazines that when flipped create a mini flicker movie; images on a coffee cup that show the effects of global warming on an iceberg.
Implications - Consumers are becoming more eco-conscious as a result of environmental facts saturating mainstream media. This new consumer mentality is also influencing their purchasing habits. Corporations looking to appeal to these green-minded consumers may consider publicly advocating environmentally friendly initiatives in order to gain the trust of potential customers.