# Eclipse-Celebrating Sneakers This Jordan Eclipse Supermoon Pack Commemorates the Lunar Event By Charlotte Joyce Kidd | Published 2015-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eclipse-supermoon References: [hypebeast](http://hypebeast.com/2015/9/jordan-eclipse-supermoon-sneaker) & [oneness287](http://oneness287.com/search?type=product&x=0&y=0&q=jordan%20eclipse) This Jordan Eclipse Supermoon collection was a surprise release coinciding with the super blood moon lunar eclipse of September 2015. The Jordan Eclipse Supermoon pack includes three new colorways. The most fitting to the lunar eclipse is a black and midnight navy shoe with a white sole. It mimics the color palate of the white moon floating across a dark fall sky. However, considering that this lunar eclipse was also a blood moon, the [black and university red colorway](https://www.trendhunter.com/trends/true-red-colorway) is also appropriate. Containing a bright, zigzag pattern, it celebrates the unusual explosion of color of the super blood moon lunar eclipse. The final color scheme is done in Mid Navy/Infrared 23. This was a perfect opportunity for the [Air Jordan Eclipse](https://www.trendhunter.com/trends/air-jordan-23-2) to capitalize on the coincidence of their branding with a newsworthy world event, and the Air Jordan Supermoon pack does just that. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Surprise Releases:** Opportunity for brands to create buzz and excitement by launching unexpected products or collections tied to special events or occasions. - **Lunar-inspired Designs:** Growing demand for products that draw inspiration from celestial events and incorporate lunar themes into their design. - **Limited Edition Packs:** Increasing popularity of exclusive and limited edition product releases that create a sense of urgency and exclusivity among consumers. ### Sectors Adopting This - **Footwear:** Footwear brands can leverage surprise releases and lunar-inspired designs to create unique and highly sought-after sneakers. - **Fashion & Apparel:** Fashion and apparel companies can explore limited edition packs with thematic design elements, catering to consumers' desire for unique and collectible items. - **Marketing & Branding:** Marketing agencies and branding experts can advise brands on leveraging special events and unexpected releases to generate buzz and create memorable brand experiences. ## Related on Trend Hunter - [Red-Hued Lunar Eclipse Timepieces](https://www.trendhunter.com/trends/citizen-attesa-collection.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Purple Tonal Performance Footwear](https://www.trendhunter.com/trends/moonwalker.md) - [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md) - [Artist-Joint Vintage-Themed Sneakers](https://www.trendhunter.com/trends/jordan-3-sneaker.md) - [Sunset-Centric Sneaker Colorways](https://www.trendhunter.com/trends/sunset-colorway.md) - [Eclipse-Inspired Snacking Kits](https://www.trendhunter.com/trends/solar-eclipse-survival-kit.md)