# Fall-Ready Eclectic Streetwear MAGIC STICK Returns with a Series of Collections for FW20 By Amy Duong | Published 2020-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eclectic-streetwear References: [hypebeast](https://hypebeast.com/2020/8/magic-stick-fall-winter-2020-lookbook) & [magicstick.stores.jp](https://magicstick.stores.jp/items/5f2955e1afaa9d04ce1a761b) [MAGIC STICK](https://www.trendhunter.com/trends/engineered-garments-x-converse) introduces its latest drop for the Fall/Winter 2020 season and it is split into a variety of capsules with different overarching themes -- all of which are packed with eclectic streetwear designs. The staples this time around, are made from a technical flair in preparation for the colder seasons. The collection breaks off into series including 'RESONATE AFRICA' -- this is full of vibrant palettes and traditional patterning. The "MS-TECH LABO' series is made in collaboration with Starter full of triple layering waterproof designs, and the '1K MILE WEAR' series made in collaboration with [Wild Things](https://www.trendhunter.com/trends/wrangler-for-wild-life-tailor-ex) features [breathable outerwear designs](https://www.trendhunter.com/trends/andwander-fw25). The widely expansive collection of seasonal apparel are rounded out with items such as semi-cropped trousers, mesh vests, and graphic tees. Image Credit: MAGIC STICK ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Eclectic Streetwear:** The eclecticism of streetwear is not just a trend, but an opportunity to disrupt the fashion industry by breaking the traditional fashion norms with innovative designs. - **Technical Flair:** Integrating technical fabrics and innovative design approaches in streetwear collections is a trend that can lead to disruptive innovation opportunities in the fashion industry. - **Collaborations:** Collaborating with other companies to create specialized capsules that cater to niche markets can lead to disruptive innovation opportunities in the fashion industry. ### Industries Being Reshaped - **Fashion:** The fashion industry has an opportunity to disrupt traditional fashion norms by adopting the eclectic, innovative, and collaborative approach seen in MAGIC STICK's fall-ready collection. - **Sports Apparel:** The use of technical fabrics and innovative design approaches in streetwear collections, as seen in MAGIC STICK's MS-TECH LABO series, presents an opportunity for disruptive innovation in sports apparel. - **Outdoor Apparel:** Collaborating with other companies to create specialized capsules for niche markets, as seen in MAGIC STICK's 1K MILE WEAR series, presents an opportunity for disruptive innovation in the outdoor apparel industry. ## Related on Trend Hunter - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Fall-Ready Weatherized Advanced Apparel](https://www.trendhunter.com/trends/heartwarming-lifetech-wear.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md)