# Eccentric Tattoo-Like Branding Crooked Fence Brewery’s Eclectic Beer Packaging Gets it Just Right By Farida Helmy | Published 2014-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eclectic-beer-packaging References: [thecoolector](http://www.thecoolector.com/crooked-fence-brewery/) & [crookedfencebrewing](http://www.crookedfencebrewing.com) Choosing to go with something unusual, [Crooked Fence Brewery](https://www.trendhunter.com/trends/crooked-pop) chose an eclectic beer packaging to do the talking for them. With a bevy of flagship brews and specialty and seasonal brews, the brewery knows what it’s doing. Not only has it embraced its kookiness with its eclectic beer packaging, but it also stays true to taste when it comes to flavors and the craft of brewing -- just because it looks modern and cool doesn’t mean this Idaho-based brewery will let go of what makes a good beer stand out. So if you have a thing for [beautiful branding](https://www.trendhunter.com/trends/big-hug-1), well-brewed beers and an interest in things that are not the norm, the Crooked Fence Brewery and its wonderfully weird designs is what you need to get your hands on this summer. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Eclectic Beer Packaging:** Opportunity for beer brands to differentiate themselves by creating unique and unconventional packaging designs. - **Craft Beer Flavor Innovation:** Potential for breweries to experiment with new and unique flavors to stand out in the crowded craft beer market. - **Unconventional Branding:** Opportunity for brands to embrace eccentric and unconventional branding strategies to capture consumer attention. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can leverage unique packaging and innovative flavors to appeal to beer enthusiasts. - **Design:** Design agencies can cater to breweries seeking unconventional branding and packaging solutions. - **Marketing:** Marketing firms can assist brands in creating memorable and impactful marketing campaigns that embrace eccentricity. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Unconventional Craft Beer Releases](https://www.trendhunter.com/trends/wilderness-brewery.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)