# Risque E-Cigarette Commercials 'VIP' Makes Smoking Electronic Cigarettes Provocative and Sensual By Tiffany | Published 2013-12-06 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/ecigarettes References: [jezebel](http://jezebel.com/controversial-ads-liken-smoking-an-e-cig-to-blowing-a-d-1475738814) & [vipelectroniccigarette](http://www.vipelectroniccigarette.co.uk/what-is-the-electronic-cigarette.html) In this day and age where almost everything is dependent on technology, electronic cigarettes are no different; the e-cigarette is an alternative to smoking and [lighting your cigarette with a lighter](https://www.trendhunter.com/trends/clean-torch). Smoking from an electronic cigarette allegedly has none of the side effects that normal cigarettes carry, there is no tobacco smoke, no tar and no carbon monoxide. The body of the cigarette is a rechargeable lithium-ion battery and the filter of the cigarette is a [sealed nicotine container](https://www.trendhunter.com/trends/nicotine-reduction) and disposable vaporizer. In a clever series of ads, there is a woman and man, separately, who appear to be talking about a tryst, however, by the end of the commercial, we realize that she is talking about the British brand of electronic cigarettes, VIP. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Provocative E-cigarette Commercials:** The use of sexual appeal in e-cigarette advertising and marketing. - **Alternative Smoking Methods:** The rise in popularity of smoking alternatives like e-cigarettes as a result of changing attitudes towards smoking. - **E-cigarette Safety:** Increasing efforts to promote the safety and health benefits of electronic cigarettes over traditional cigarettes. ### Where This Applies - **Tobacco Industry:** The tobacco industry can explore dissemination of commercial messages with the use of sexual appeal. - **Technology Industry:** The technology industry can develop new and innovative ways of manufacturing e-cigarettes to make them safer and more appealing to users. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the growing interest in smoking alternatives by creating programs to help individuals quit smoking traditional cigarettes and transition to e-cigarettes. ## Related on Trend Hunter - [Eco-Conscious Vapor Units](https://www.trendhunter.com/trends/no-saint.md) - [Smoke-Free Nicotine Alternatives](https://www.trendhunter.com/trends/nicotine-alternatives.md) - [Flavored Nicotine Vapes](https://www.trendhunter.com/trends/imperial.md) - [Fuss-Free Compact Vape Bars](https://www.trendhunter.com/trends/jac-vapour-nicnac.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Rechargeable Vape Devices](https://www.trendhunter.com/trends/blu-box-kit.md) - [Low-Cost Vape Starter Kits](https://www.trendhunter.com/trends/relx-starter-kit.md) - [Cutting-Edge Smokeless Tobacco Devices](https://www.trendhunter.com/trends/heated-tobacco-device.md) - [Touchscreen Disposable Vapes](https://www.trendhunter.com/trends/rabbeats-rc10000-touch.md)