# Camera-Less Refreshed Digital Assistants Amazon's New Echo Spot Returns with a New Design By Amy Duong | Published 2024-07-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/echo-spot References: [yankodesign](https://www.yankodesign.com/2024/07/09/amazon-echo-spot-returns-with-a-fresh-new-look-that-ditches-the-camera/)  Amazon introduces a look at the new Echo Spot device which is now returning with fresh new components. It embodies a more modern design with a focus on privacy, removing the camera at the front of the design. The first-ever Echo Spot was launched in 2017 and it was the first smart display on the market with a circular screen. It was not popular due to two main components: the camera and the price point. Now, the second generation of the Echo Spot finally rolls out to address both of the main concerns. Now priced at only $79.99, sitting at half the price of its previous design, it also no longer has the camera but is able to make audio calls. Image Credit: Amazon ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 31% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Camera-less Smart Devices:** Amazon's Echo Spot leads the way in smart devices focusing on privacy by eliminating cameras. - **Affordable Smart Displays:** The new Echo Spot is priced at $79.99, making high-tech smart displays more accessible to the mass market. - **Privacy-focused Gadgets:** Amazon's decision to remove the camera from its Echo Spot reflects a growing trend towards consumer demand for privacy-sensitive technology. ### Who This Affects Most - **Smart Home Technology:** This industry is evolving to meet privacy concerns, as seen with Amazon's new camera-less Echo Spot. - **Consumer Electronics:** Cost-effective yet advanced gadgets like the affordable Echo Spot are reshaping the landscape of consumer electronics. - **Telecommunication Devices:** The Echo Spot's audio-calling capabilities highlight a shift towards multifunctional telecommunication devices without visual components. ## Related on Trend Hunter - [Auto-Adjusting Smart Home Displays](https://www.trendhunter.com/trends/new-amazon-echo-show-8.md) - [Illuminating Smart Home Devices](https://www.trendhunter.com/trends/echo-dot-with-clock.md) - [Next-Generation AI Assistant Speakers](https://www.trendhunter.com/trends/amazon-echo-devices.md) - [Entry-Level Smart Speakers](https://www.trendhunter.com/trends/echo-pop.md) - [Expansive Smart Home Displays](https://www.trendhunter.com/trends/amazon-echo-show-21.md) - [Space-Themed Smart Speakers](https://www.trendhunter.com/trends/amazon-echo-show-5-kids.md) - [Child-Friendly Smart Speakers](https://www.trendhunter.com/trends/amazon-echo-dot-kids.md) - [Stylish Voice Assistant Eyewear](https://www.trendhunter.com/trends/new-amazon-echo-frames.md) - [Smart Home Hubs](https://www.trendhunter.com/trends/echo-hub.md)