# Entry-Level Smart Speakers Amazon's Echo Pop is a New Alexa-Powered Speaker for Only $40 By Colin Smith | Published 2023-05-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/echo-pop References: [theverge](https://www.theverge.com/2023/5/17/23726684/amazon-echo-pop-smart-speaker-new-show-5-display-price) & [amazon](https://www.amazon.ca/Staging-Product-Receive-and-Stow/dp/B09ZXJDSL5/?tag=trenhunt0f-20)  The [Amazon](https://www.trendhunter.com/trends/amazon-echo-devices) [Echo Pop](https://www.trendhunter.com/trends/amazon-echo-pop) is a new smart speaker equipped with Amazon Alexa. This speaker is designed to be an affordable, entry-level speaker for those new to the Alexa platform. As such, the speaker is easy to set up and use, and offers a wide array of convenient features. The design of the Echo Pop itself is a circular speaker disc sitting upon a small plastic cylinder. The speaker is angled forward to ensure the audio is played clearly toward the listener. As for the smart features of the Echo Pop, it is capable of performing any task the previous Amazon Echo devices can. This means it can set alarms, look up information on the internet, purchase items on Amazon, and even play a game like Skyrim. Additionally, the Echo Pop will likely update to the [next-generation generative AI-powered Alexa](https://www.trendhunter.com/trends/amazon-alexa-plus) once the service rolls out to other devices. The Echo Pop is available now on Amazon at an MSRP of $39.99 USD to $54.99 CAD. Image Credit: Amazon ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 50% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Affordable Smart Speakers:** Opportunities for companies to create more affordable entry-level smart speakers to target consumers unfamiliar with Alexa platform - **Generative AI-powered Smart Speakers:** Opportunities for companies to develop and improve upon generative AI-powered smart speaker technology to integrate with wide array of convenient features - **Easy-to-use Smart Speakers:** Opportunities for companies to improve the setup and ease-of-use for smart speakers to target consumers new to the Alexa platform ### Industries Being Reshaped - **Consumer Electronics:** Companies within this industry can focus on creating affordable smart speakers with integrative AI technology - **E-commerce:** Companies in this industry can explore how smart speaker technology can be used to streamline the purchasing process and enhance the customer experience - **Home Automation:** Companies in this industry can integrate smart speaker technology with home automation systems to create an even more seamless living experience for consumers. ## Related on Trend Hunter - [Next-Generation AI Assistant Speakers](https://www.trendhunter.com/trends/amazon-echo-devices.md) - [Football-Branded Smart Speakers](https://www.trendhunter.com/trends/amazon-echo-pop.md) - [Child-Friendly Smart Speakers](https://www.trendhunter.com/trends/amazon-echo-dot-kids.md) - [Space-Themed Smart Speakers](https://www.trendhunter.com/trends/amazon-echo-show-5-kids.md) - [Football Smart Speaker Lines](https://www.trendhunter.com/trends/echo-pops.md) - [Camera-Less Refreshed Digital Assistants](https://www.trendhunter.com/trends/echo-spot.md) - [Drop-Shaped Smart Speakers](https://www.trendhunter.com/trends/pantheone-audio-obsidian.md) - [Expansive Smart Home Displays](https://www.trendhunter.com/trends/amazon-echo-show-21.md) - [Illuminating Smart Home Devices](https://www.trendhunter.com/trends/echo-dot-with-clock.md)