# Black & White Play-Fighting Models Playing Rough Nicely in "Echec & Mat" for The Amuser By Marissa Brassfield | Published 2009-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/echec-mat-the-amuser References: [thefashionisto](http://thefashionisto.com/blog/2009/07/editorial-echec-mat/) & [theamuser](http://www.theamuser.com/) This “Èchec & Mat!” editorial for The Amuser features two male models getting it on—by play-fighting, that is. Styled in stretchy black-and-white designs, models Nil Hoppenot and Tobias Brahmst grapple for supremacy. “Èchec & Mat!” was shot by [Dinah Hayt](http://www.dinahhayt.com/) and styled by Matthieu Pabiot. Check out some more aggressive photo shoots below. **Implications** - While hand-to-hand combat is (for the most part) a thing of the past, editorials love portraying the physical battle between two people. The contrast between beautiful fashion and the ugly face of violence is a visually captivating one. This particular editorial even goes so far as to portray the hero and villain of the battle with the use of black and white. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Play-fighting:** Opportunity for disruptive innovation in interactive gaming experiences that simulate physical combat. - **Stretchy Black-and-white Designs:** Opportunity for disruptive innovation in fashion industry with innovative material technologies and unique aesthetic combinations. - **Portraying Violence and Beauty:** Opportunity for disruptive innovation in art and photography by exploring the contrast between violence and aesthetics. ### Who This Affects Most - **Gaming:** Disruptive innovation opportunity in the gaming industry to create immersive and realistic play-fighting experiences. - **Fashion:** Disruptive innovation opportunity in the fashion industry to develop stretchy black-and-white designs using cutting-edge materials and inventive designs. - **Art and Photography:** Disruptive innovation opportunity in art and photography to explore and challenge the concept of violence within visually captivating imagery. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md)