# Tire Furniture Eccotrack Creates Fashionable Furniture From Old Car Wheels By Allison Love | Published 2010-06-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eccotrack References: [notcot.org](http://www.notcot.org/post/31435/) & [eccotrack](http://www.eccotrack.com/eccotrack.html) This awesome furniture from Eccotrack is made from old tires that have found new life as [couches, rocking chairs and bar tables](https://www.trendhunter.com/trends/furniture-capsule-1)! They've resurrected the old tires and transformed them into [belts and furniture](https://www.trendhunter.com/trends/kathmandu-epiq-se), making use of a seemingly unusable product. I really like the belts that Eccotrack creates. Their patterns are all different and yet they look fashionable and not at all like old tires. Eccotrack has a pretty good idea going here. **Implications** - Businesses that continue to market to consumers trying to remain budget-conscious in this age of economic uncertainty will fare well in the future. [Recycled and up-cycled goods](https://www.trendhunter.com/trends/ruffini) are just two ways that companies can attract a broad clientele due to the unstable financial climate. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Recycled Goods:** Opportunity to create fashionable goods from recycled materials, attracting environmentally-conscious consumers. - **Upcycled Furniture:** Opportunity to transform old tires and other materials into unique and stylish furniture pieces. - **Budget-conscious Market:** Opportunity to target consumers seeking affordable and sustainable products in uncertain economic times. ### Industries Being Reshaped - **Home Furnishings:** Disruptive innovation opportunity for furniture companies to incorporate recycled and upcycled materials into their designs. - **Fashion Accessories:** Disruptive innovation opportunity for accessory brands to create fashionable belts and accessories from recycled materials, appealing to eco-conscious consumers. - **Sustainable Fashion:** Disruptive innovation opportunity for sustainable fashion brands to explore using recycled materials, such as tires, in their designs. ## Related on Trend Hunter - [Recycled Shoe-Made Furniture](https://www.trendhunter.com/trends/remix-maison.md) - [Recycled Dynamic Seating](https://www.trendhunter.com/trends/bultan-chair.md) - [Waste-Incorporated Chair Designs](https://www.trendhunter.com/trends/knoll-chairs.md) - [Styrofoam Furniture Capsules](https://www.trendhunter.com/trends/trashy.md) - [Fishing Container Furniture](https://www.trendhunter.com/trends/common-neglect-material.md) - [Unexpected Boundary-Pushing Chairs](https://www.trendhunter.com/trends/atypical-chair.md) - [Organic Ancient Design Furniture](https://www.trendhunter.com/trends/earth-to-people-furniture-collection.md) - [Car Part-Repurposed Furniture](https://www.trendhunter.com/trends/furniture-capsule-1.md) - [Oozing Cake-Like Furniture Designs](https://www.trendhunter.com/trends/roll-furniture.md)