# Immersive Art-Focused Retail Stores ECCO Has Launched One-Of-A-Kind Flagship Store in Shanghai By Niko Pajkovic | Published 2021-08-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ecco References: [retail-focus](https://retail-focus.co.uk/ecco-launches-metropolitan-dreamland-flagship-in-shanghai/) & [ecco](http://ecco.com) High-end footwear brand ECCO has unveiled its new flagship store in Shanghai China. The immersive 442 meter-squared space is, in part, a contemporary art installation designed by Hong Designworks -- a company that used the opportunity to construct a 'Metropolitan Dreamland' that blends dimensions and challenges the relationship between people and objects. The store intends to combine ideas about technology, comfort, and innovation, to create a unique retail experience that merges reality with fantasy. Shoppers move through the store, checking out ECCO's latest sneakers, which are showcased in between various art pieces. A standout artwork included in the store is a suspended feather-like sculpture made from transparent leather. No doubt, Hong Designworks has created a retail experience that is unlike any other. One that will likely become a major attraction for urban consumers, especially considering the store's prime location in the heart of Shanghai's commercial district. Image Credit: ECCO ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Immersive Retail Experience:** Combining technology, art, and innovation to create a unique retail experience that merges reality with fantasy. - **Art-focused Retail Stores:** Retail spaces that also serve as contemporary art installations to offer customers a one-of-a-kind experience. - **Luxury Retail Innovation:** Fusing art with high-end retail to create innovative and memorable shopping experiences. ### Who This Affects Most - **Retail Industry:** Retailers can incorporate art installations and immersive experiences to create unique store environments and attract customers. - **Luxury Goods Industry:** Luxury brands can set themselves apart by using innovative installations and merging art with retail. - **Art Industry:** Artists and designers can collaborate with retailers to create unique and immersive art experiences that push creative boundaries. ## Related on Trend Hunter - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md) - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md)