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# Dynamic Vintage-Inspired Sneakers
The ECCO ST.1 Sneaker Boasts a Refreshed Nostalgic Sneaker Shape

By Grace Mahas | Published 2020-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ecco-st1-sneaker
References: [ca.ecco](https://ca.ecco.com/en/ecco-st.1-womens-sneakers-83627351889.html?dwvar_83627351889_color=51889&cgid) & [ca.ecco](https://ca.ecco.com/en/ecco-st.1-womens-sneakers-83627351889.html?dwvar_83627351889_color=51889&cgid)

ECCO recently debuted its Spring 2020 collection, comprised of the ECCO ST.1 sneaker that boasts a refreshed take on a nostalgic sneaker shape. The series offers styles for both men and women with an elevated silhouette that embrace timeless elegance and [luxurious aesthetics](https://www.trendhunter.com/trends/elevon).

The ECCO ST.1 sneakers were designed with contrasting leather and textile detailing in cool tones for a [sporty, à la mode look](https://www.trendhunter.com/trends/jasper-sneaker). The footwear option boasts a breathable lining with a leather inlay sole and cutting-edge ECCO SHOCK THRU Technology for [increased shock absorption](https://www.trendhunter.com/trends/clifton-one9) to provide long-lasting comfort. Moreover, the sneaker features precise engineering for truly anatomical foot support.

The ECCO ST.1 sneaker is available at ECCO retailers in multiple colorways.

Image Credit: ECCO

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 52% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Sneakers:** The popularity of vintage-inspired fashion creates opportunities for footwear companies to innovate their designs with a nostalgic feel.
- **Luxury Athletic Footwear:** Designing premium athletic sneakers with breathable lining, anatomical foot support and comfortable soles stand out in the competitive sneaker market.
- **Eco-friendly Sneakers:** With the rising awareness of sustainable fashion, integrating eco-friendly materials and production processes into sneaker designs can appeal to environmentally conscious consumers.

### Industries Being Reshaped

- **Footwear Industry:** The footwear industry can take advantage of these trends to create innovative design and manufacturing processes, catering to fashion-conscious consumers' growing demand for unique looks and comfortable wear.
- **Fashion Industry:** The popularity of vintage-inspired and luxury athletic wear creates opportunities for fashion companies to expand their product lines and enter new markets.
- **Sustainable Fashion Industry:** Incorporating eco-friendly materials and production processes can be crucial for companies in the sustainable fashion space, and can help attract new customers and increase loyalty among existing ones.

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