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# Goldilocks Lookbooks
Eccentric Mind' by Patrick Demarchelier is a Playful Spread

By Amelia Roblin | Published 2010-12-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eccentric-mind-by-patrick-demarchelier
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/12/e.html) & [demarchelier.net](http://www.demarchelier.net/fashion.html)

The January 2011 issue of [Vogue](https://www.trendhunter.com/trends/no-rules-club) China has been playfully perked up by an editorial called 'Eccentric Mind' by Patrick Demarchelier. Featuring the lovely blonde Dree Hemingway, these [colorful couture costumes](https://www.trendhunter.com/trends/chanel-spring-summer-2026) remind readers that even high fashion can take an a fun and youthful appearance.

With the model done up with Shirley Temple-esque ringlets, 'Eccentric Mind' by Patrick Demarchelier brings a dose of [girlish glamor](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) to your favorite designer fashions.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 88% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Colorful Couture Costumes:** Disruptive innovation opportunities lie in creating vibrant and eccentric fashion designs that blend high fashion with a playful and youthful appearance.
- **Shirley Temple-esque Ringlets:** Disruptive innovation opportunities exist in developing hairstyles that incorporate vintage influences into modern looks, offering a nostalgic touch to contemporary fashion trends.
- **Playful and Youthful High Fashion:** Disruptive innovation opportunities can be found in reimagining high fashion to have a more fun, light-hearted, and youthful aesthetic, appealing to a broader audience.

### Sectors Adopting This

- **Fashion Design:** The disruptive innovation opportunities in the fashion design industry include incorporating vibrant colors, eccentric styles, and playful elements into couture costumes to attract fashion-forward consumers.
- **Hairstyling:** The hairstyling industry has opportunities for disruptive innovation by blending vintage influences, such as Shirley Temple-esque ringlets, with modern hairstyles, providing a fresh and nostalgic look for fashion-conscious individuals.
- **High Fashion Retail:** Disruptive innovation opportunities can be explored in the high fashion retail industry by curating collections that have a playful and youthful aesthetic, appealing to a wider range of customers and breaking traditional fashion norms.

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