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# Eccentric Eco-Cars
2010 Lincoln MKS Goes Green With EcoBoost Technology

By Andrew Robichaud | Published 2009-05-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/eccentric-eco-cars-2010-lincoln-mks-goes-green-with-ecoboost-technology
References: [autoblog](http://www.autoblog.com/2009/05/15/new-2010-lincoln-mks-with-ecoboost-to-start-at-47-760/)

Don’t judge the new 2010 Lincoln MKS by its cover. (I know. I’m not even kidding.)

With new EcoBoost technology--the first car to depend on this tech--the Lincoln MKS is more fuel efficient, environmentally friendly and more powerful.

The Lincoln’s EcoBoost technology combines direct-injection and turbocharging, which means 20% better fuel economy, 15% lower CO2 emissions and better driving performance.

The result? The MKS is a 3.5 liter V6 engine that pumps 355 horsepower and 350 lbs-feet of torque making it run like a V8 (I told you I wasn’t kidding).

The 2010 Lincoln MKS comes in at $47,760 (USD). As far as the pictures are concerned: Introduce yourself, get to know her and love her.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 37% | Activity: 85% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Ecoboost Technology:** Disruptive innovation opportunity: Develop and implement EcoBoost technology in other car models to improve fuel efficiency and reduce emissions.
- **Direct-injection:** Disruptive innovation opportunity: Explore the use of direct-injection technology in various industries to enhance performance and fuel economy.
- **Turbocharging:** Disruptive innovation opportunity: Apply turbocharging technology in different sectors to optimize power output and fuel efficiency.

### Who This Affects Most

- **Automotive:** Disruptive innovation opportunity: Create sustainable and high-performance vehicles by integrating EcoBoost, direct-injection, and turbocharging technologies.
- **Energy:** Disruptive innovation opportunity: Implement EcoBoost, direct-injection, and turbocharging technologies in the energy industry to enhance energy efficiency.
- **Transportation:** Disruptive innovation opportunity: Integrate EcoBoost, direct-injection, and turbocharging technologies in transportation systems to reduce emissions and improve performance.

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