# Eccentric Headwear Editorials Beauty Scene's 'When the Cat's Away' Story Boasts Bold Accessories By Jana Pijak | Published 2015-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eccentic-headwear-editorial References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/when-the-cats-away-by-arttu-karvonen-for-beauty-scene/) & [beautyscene.net](http://www.beautyscene.net/beauty-shoots) Arttu Karvonen captures Ivelina Choeva in this eccentric headwear editorial for Beauty Scene. The image series is titled 'When the Cat's Away' and highlights sculptural hats that range from triangular to mouse-eared styles. This monochromatic image series embodies a vintage air and is lensed in a stark studio setting. Model Ivelina poses in a fitted turtleneck and pulls off an array of costumed headpieces that are reminiscent of archived couture accessories from the likes of Dior and Givenchy. This eccentric headwear editorial for Beauty Scene features creative and art direction by Toni Korpineva. Alli-Liis Vandel is the shoot's resident wardrobe stylist while beauty artist Erle Taklai creates Ivelina's makeup looks that consist of pale-faced and punchy lip applications. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 75% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Eccentric Headwear:** Opportunity for designers and fashion brands to create bold, sculptural headpieces that evoke a vintage aesthetic. - **Monochromatic Image Series:** Potential for photographers and creative directors to experiment with vintage-inspired, studio-lensed editorials to create a unique visual narrative. - **Costumed Headpieces:** Innovation opportunity for accessory designers to create couture-inspired headpieces that blend nostalgia with contemporary style. ### Sectors Adopting This - **Fashion:** Fashion brands can create a line of eccentric headwear that caters to the trend for unique and sculptural hat designs. - **Photography:** Photographers and creative directors can capitalize on the trend for monochromatic, studio-lensed editorials to offer unique storytelling options to clients. - **Accessories:** Accessory designers can tap into the demand for unique and nostalgia-inspired headpieces that stand out as statement pieces in the fashion industry. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Collaborative Headwear Capsules](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era.md) - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md)