# Pastel Candy Packaging Ecaro Marshmallow Creates Animal-Shaped Designs for Kids By Tiana Reid | Published 2010-07-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ecaro-marshmallow References: [thedieline](http://www.thedieline.com/blog/2010/07/ecaro-marshmallow.html#more) Coming out of China, Ecaro Marshmallow is a [candy designed for children](https://www.trendhunter.com/trends/mallow-dunkz) from ages four to twelve. With [cute pastel packaging](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) and [four different goofy animal shapes](https://www.trendhunter.com/trends/fluffee-floss) (bear, duck, rabbit and sheep), Ecaro Marshmallow will attract kids to these cavity-inducing treats. Check out the gallery to view the adorable packaging -- packaging so adorable that it might even attract adults to the Ecaro Marshmallow product! **Implications** - Extensive testing has shown that consumers react well and are highly stimulated by colorful imagery, branding and packaging. When considering targeting a younger target demographic, there is an increased need to consider bright colors that will appeal to children and friendly imagery that is welcoming. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Packaging:** Opportunity for companies to explore vibrant and attractive packaging designs that can appeal to children as well as adults. - **Child-focused Products:** Potential for businesses to develop products specifically designed for the younger target demographic, considering their preferences and interests. - **Emotional Marketing:** Disruptive innovation opportunity to leverage vibrant and friendly imagery in marketing campaigns to create a welcoming and engaging experience. ### Sectors Adopting This - **Confectionery:** Confectionery industry can explore adopting colorful and engaging packaging to attract children and enhance the overall product experience. - **Food and Beverage:** Companies in the food and beverage industry can develop child-focused products with appealing packaging and designs to target the younger demographic. - **Marketing and Advertising:** Marketing and advertising agencies can leverage emotional marketing strategies, utilizing vibrant imagery and friendly characters, to connect with children and their parents. ## Related on Trend Hunter - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Airy Easter Chocolate Eggs](https://www.trendhunter.com/trends/xo-marshmallow-easter-eggs.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Tart Multi-Colored Easter Candies](https://www.trendhunter.com/trends/lamb-sour-rainbows-candy-cube.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Glow-in-the-Dark Marshmallow Packaging](https://www.trendhunter.com/trends/jetpuffeds.md) - [Egg-Shaped Sour Marshmallows](https://www.trendhunter.com/trends/easter-marshmallows.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md)