# Shipping-Friendly Wine Packaging The Smurfit Kappa 'eBottle' Packaging Keeps Wines Secure By Michael Hemsworth | Published 2021-01-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ebottle-packaging References: [packagingeurope](https://packagingeurope.com/smurfit-kappa-unveils-new-packaging-portfolio-for-online-beverage-market/) & [smurfitkappa](https://www.smurfitkappa.com/) The Smurfit Kappa 'eBottle' packaging has been launched by the brand in response to the growing online beverage purchase market to help make it easier for companies to ship out orders in a safe manner. The packaging range includes the Rollor bottle pack as well as the BiPack and the Pop-up insert, which will all work to keep bottles protected from breakage when being shipped. This follows the surge in online retail for both alcohol and liquid in general amidst the ongoing COVID-19 pandemic. VP of Innovation and Development at [Smurfit Kappa Europe](https://www.trendhunter.com/trends/clicktolock-pods-box) Arco Bergenbosch commented on the announcement of the 'eBottle' packaging saying, "Our new eBottle product range offers beverage businesses a suite of fit-for-purpose and bespoke packaging solutions which address the key challenges for their e-commerce channel. The innovative range, combined with our focus on e-commerce processes, supply chain, and consumer experience, have all contributed to increased sales and greater efficiencies for our customers.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **E-commerce Beverage Packaging:** Development of shipping-friendly wine packaging to meet the demands of the online purchase market presents an opportunity for innovation in the beverage industry. - **Protective Bottle Packaging:** As the need for secure shipping grows, there is an opportunity for disruptive innovation in creating protective packaging solutions for bottles in the logistics industry. - **Sustainable Shipping Solutions:** The rise of online purchases requires the development of sustainable wine packaging options that are both eco-friendly and protective for the logistics industry. ### Sectors Adopting This - **Beverage Packaging:** The Smurfit Kappa eBottle packaging technology is disruptively innovating shipping safety within the beverage packaging industry. - **Logistics:** Innovative solutions for beverage protection like the Smurfit Kappa eBottle packaging, offer an opportunity for logistics organizations to optimize supply chain efficiency. - **E-commerce:** The Smurfit Kappa eBottle packaging technology represents an innovative trend for safe and secure packaging solutions that optimize the online shopping experience in the e-commerce industry. ## Related on Trend Hunter - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Reduced Glass Wine Packaging](https://www.trendhunter.com/trends/isla-negra-wine-bottle-packaging.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Lightweight Wine Bottle Packaging](https://www.trendhunter.com/trends/aldi-and-greencroft.md) - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md) - [Bag-in-Box Spirit Packaging](https://www.trendhunter.com/trends/mandatory-spirit-co.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md)