# Expansive E-Book Apps The Juggernaut App Encourages Indian Smartphone Users to Read More By Rahul Kalvapalle | Published 2016-04-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ebook-app References: [mashable](http://mashable.com/2016/04/22/ebooks-app-juggernaut-india/) & [juggernaut.in](http://www.juggernaut.in/) Juggernaut is an innovative new e-book app that is designed to encourage Indian smartphone users to read more. Launching with 100 book titles to begin with, this e-book app costs anywhere between 15 cents and $2.25 depending on the options selected. The titles include serialized erotic short stories by Indo-Canadian adult film star Sunny Leone as well as titles by Booker Prize-winning writer Arundhati Roy, historian William Dalrymple and businessman Rajat Gupta. These e-books have been specially adapted for smartphone-based reading, hence the focus on shorter reads and [serialized stories](https://www.trendhunter.com/trends/microlearning-app). India is not only home to an increasing number of literate people but also happens to be the second-largest smartphone market in the world, something which bodes well for the Juggernaut e-book app's popularity and success going forward. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Digital Reading Revolution:** The Juggernaut app is part of the digital reading revolution, providing an innovative platform for users to read e-books on their smartphones. - **Serialized Storytelling:** By focusing on shorter reads and serialized stories, the Juggernaut app taps into the trend of bite-sized content consumption, catering to the changing reading habits of smartphone users. - **Mobile Literacy:** With the increasing number of literate people and a booming smartphone market, the Juggernaut app has the potential to fuel mobile literacy in India and beyond. ### Sectors Adopting This - **E-book Industry:** The Juggernaut app contributes to the growth and disruption of the e-book industry by offering a new platform and business model for digital reading. - **Mobile App Industry:** The Juggernaut app presents a disruptive innovation opportunity in the mobile app industry by catering to the specific reading needs and habits of smartphone users. - **Publishing Industry:** The Juggernaut app introduces a new distribution channel and revenue model for publishers, revolutionizing the way books are consumed and monetized in the publishing industry. ## Related on Trend Hunter - [Advanced Literary Apps](https://www.trendhunter.com/trends/literary-apps.md) - [Educational Book Summary Apps](https://www.trendhunter.com/trends/bookster.md) - [Diminutive Indian Grocery Apps](https://www.trendhunter.com/trends/indian-grocery-app.md) - [All-in-One Novelist Apps](https://www.trendhunter.com/trends/novelitist.md) - [Swipeable Book Discovery](https://www.trendhunter.com/trends/bookswipr.md) - [Feed-Style Reading Platforms](https://www.trendhunter.com/trends/the-holdout.md) - [Bingo-Style Reading Initiatives](https://www.trendhunter.com/trends/indigos-2026-reading-challenge.md) - [Pizza-Branded Reading-Encouraging Apps](https://www.trendhunter.com/trends/book-it-app.md) - [Personalized eBook Platforms](https://www.trendhunter.com/trends/everand.md)