# Rugged E-Bike Motors The STePS MTB is Designed For Off-Road Performance By Rahul Kalvapalle | Published 2016-05-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ebike-motor References: [gizmag](http://www.gizmag.com/shimano-steps-mtb-ebike/43135/) & [cycle.shimano-eu](http://cycle.shimano-eu.com/content/seh-bike/en/home/news-and-info/news/shimano-electrifies-its-mtb-offering-with-dedicated-e-mountain-b.html) The STePS MTB is an exceptionally rugged, durable and reliable e-bike motor, developed by none other than leading bicycle gear and motor manufacturer Shimano, that is designed to make it easier than ever for cyclists to enjoy the wonderfully unique joys of [off-road dirt cycling](https://www.trendhunter.com/trends/dirt-freak-gen3). What's great about the STePS MTB e-bike motor is the fact that it essentially acts as a [pedal assist system](https://www.trendhunter.com/trends/eleglide-m1-plus) that boosts and augments the power generated by the rider through their regular pedaling motion, with the assistance being cut once you hit a certain speed. Ultimately, the STePS MTB e-bike motor is perfectly suited towards casual and enthusiast-type outdoor cyclists looking for a bit of a boost and don't care about breaking speed records. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Rugged E-bike Motors:** Opportunity for developing robust and reliable e-bike motors for off-road cycling. - **Pedal Assist Systems:** Opportunity for creating pedal assist systems that enhance cyclist's power while off-road biking. - **Enhanced Outdoor Cycling Experience:** Opportunity for improving the outdoor cycling experience by combining traditional biking with e-bike motor technology. ### Where This Applies - **Bicycle Gear Manufacturing:** Opportunity for bicycle gear manufacturers to develop and produce rugged e-bike motors. - **Electric Bike Manufacturing:** Opportunity for electric bike manufacturers to integrate pedal assist systems in their off-road models. - **Outdoor Recreation Equipment:** Opportunity for outdoor equipment manufacturers to create products that enhance the outdoor cycling experience through innovative e-bike motor technology. ## Related on Trend Hunter - [Off-Road Trail E-Bikes](https://www.trendhunter.com/trends/manidae.md) - [Terrain-Traversing eBikes](https://www.trendhunter.com/trends/terrain-electric-mountain-bikes.md) - [Snow-Faring Mountain Bikes](https://www.trendhunter.com/trends/motorized-mountain-bike.md) - [Desert Race Car-Inspired Bikes](https://www.trendhunter.com/trends/audi-emtb.md) - [Internal Gearbox E-Bikes](https://www.trendhunter.com/trends/st2-pinion.md) - [Adjustable Ergonomic E-Bikes](https://www.trendhunter.com/trends/alpine-trail-e1.md) - [Collaboration Electric Mountain Bikes](https://www.trendhunter.com/trends/husqvarna-mountain-cross-mc6.md) - [Efficient Bike Drive Systems](https://www.trendhunter.com/trends/tq-hpr60.md) - [Dual-Battery Off-Road Electric Bikes](https://www.trendhunter.com/trends/allterrain-ebike.md)