# Ultra-Exclusive Sneaker Collections eBay Inside Drop Shares Designs That Never Went Public By Laura McQuarrie | Published 2021-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ebay-inside-drop References: [prnewswire](https://www.prnewswire.com/news-releases/ebay-celebrates-its-sneakerhead-community-by-releasing-a-collection-of-the-greatest-kicks-never-sold-301376258.html) & [ebay](http://ebay.com/Free-to-Sell-Sneakers/) [eBay Inside Drop](https://www.trendhunter.com/trends/willy-chavarria1) gives fans the chance to get in on hard-to-find, rare and deadstock sneakers backed by an Authenticity Guarantee. The curated collection of sneakers even features Friends & Family sneakers, which will be given away to eBay's community of enthusiasts. Styles like the Air Jordan 1 Fragment High 'Friends & Family' and the [Adidas](https://www.trendhunter.com/trends/horse-kicks) x [Pharrell](https://www.trendhunter.com/trends/physical-wearables-collection) NMD Human Race Trail 'Friends & Family' are collectibles that have been created just friends of the designer or brand and never made available to the public. Now, these incredibly rare sneakers are being shared in a way like never before. To drive home the point that sneaker collecting is also about being part of a community, eBay partnered with Jacques Slade and other sneaker experts to share tips and tricks for creating listings on the platform. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Ultra-exclusive Sneaker Collections:** Exclusive sneaker collections backed by an Authenticity Guarantee provide a disruptive innovation opportunity for luxury retailers to enhance their e-commerce offerings. - **Rare Sneaker Collectibles:** The growing demand for rare and deadstock sneakers creates a disruptive innovation opportunity for auction houses and consignment shops to expand their market reach. - **Community-driven Sneaker Culture:** The increased interest in sneaker culture and related events offers disruptive innovation opportunities for experiential marketing companies and event organizers. ### Sectors Adopting This - **Luxury Retail:** The exclusive sneaker collections can boost luxury retailers' e-commerce sales and drive customer engagement. - **Auction Houses and Consignment Shops:** Auction houses and consignment shops that specialize in rare and deadstock sneakers can expand their market reach and meet the growing demand. - **Experiential Marketing and Events:** Experiential marketing companies and event organizers can tap into the growing interest in sneaker culture and create unique, community-driven experiences for sneaker enthusiasts. ## Related on Trend Hunter - [Sneaker Collector Preorder Platforms](https://www.trendhunter.com/trends/nike-snkrs-reserve.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Collectibles-Focused Auction Departments](https://www.trendhunter.com/trends/department-x.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Trading Card Collector Camps](https://www.trendhunter.com/trends/collectors-camp.md) - [Authentic Streetwear Stores](https://www.trendhunter.com/trends/canal-street-wear.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Virtual Sneaker Authentication Services](https://www.trendhunter.com/trends/real-authentication.md) - [Bulky Traction-Focused Sneakers](https://www.trendhunter.com/trends/humanrace-3.md)