# Digital Holiday Donations The eBay Give a Toy Store Lets You Donate Toys by Scanning By Parul Rohatgi | Published 2011-11-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ebay-give-a-toy-store References: [mobilecommercedaily](http://www.mobilecommercedaily.com/2011/11/18/ebay-interactive-storefronts-make-it-easy-to-donate-via-mobile) & [ebayinkblog](http://ebayinkblog.com/2011/11/18/ebay-launches-give-a-toy-stores/) The [eBay](https://www.trendhunter.com/trends/ebay-1) Give a Toy Store in San Francisco and New York makes it easy for shoppers to donate toys by just [scanning QR codes](https://www.trendhunter.com/trends/qrcode-shopping-assistant) with their mobile phones. These stores feature interactive storefronts, showcasing many toys like a teddy bear, a toy train, a cowboy on a horse and many others. The shopper can just download the eBay app and aim his or her mobile phone at the QR code of the toy they would like to donate (the code shows donation amounts between $2 and $25). Once the shopper confirms the donation, the toy is ready to make a kid's holidays happier. The donations from these storefronts will benefit the charity [Toys for Tots](https://www.trendhunter.com/trends/disney-ultimate-toy-drive). These storefronts are animated, and shoppers have a great time interacting with them while making their donation. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 3% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Interactive Storefronts:** Opportunity for businesses to create interactive storefronts that engage and incentivize customers to donate. - **Mobile Donation Technology:** Opportunity to develop mobile apps and scanning technology for convenient and seamless toy donations. - **QR Code Donations:** Opportunity to use QR codes as a simple and efficient way for customers to make charitable donations. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity for retailers to incorporate interactive storefronts and mobile donation technology into their stores. - **Charitable Organizations:** Opportunity for charitable organizations to leverage QR code donations and mobile technology to increase donations and streamline the giving process. - **Mobile Technology:** Opportunity for mobile technology companies to develop innovative scanning apps and software solutions for seamless donation experiences. ## Related on Trend Hunter - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Frictionless QR-Based Resale Features](https://www.trendhunter.com/trends/ebay-1.md) - [Charity Donation Discovery](https://www.trendhunter.com/trends/charityexplorer.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Global Holiday Giving Journeys](https://www.trendhunter.com/trends/disney-ultimate-toy-drive.md) - [Digital Gift Creators](https://www.trendhunter.com/trends/gifts-qr.md)