# Eco Charity Advent Calendars eBay and This is Beauty Collaborated on a Sustainable Advent Calendar By Laura McQuarrie | Published 2024-10-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ebay-and-this-is-beauty References: [theindustry.beauty](https://theindustry.beauty/ebay-launches-limited-edition-advent-calendar-with-focus-on-sustainability-and-community-impact/) & [ebay](https://www.ebay.co.uk/itm/186719795926)  To support The Hygiene Bank, [eBay](https://www.trendhunter.com/trends/margherita-maccapani-missoni) and This is Beauty teamed up to create a limited-edition advent calendar priced at £49.99, featuring 24 premium beauty products worth over £250. 100% of the proceeds from the 2024 Beauty Charity Advent Calendar by eBay x This is Beauty will be donated to The Hygiene Bank, a charity dedicated to ending hygiene poverty across the UK. This fully recyclable advent calendar sets itself apart with a design made in the UK using [FSC](https://www.trendhunter.com/trends/build-your-bundle)-certified, responsibly sourced materials. Additionally, all of the products featured in the calendar were sourced from surplus stock that would have otherwise gone to landfill. As such, just 500 advent calendars are available, containing products from brands like [Living Proof](https://www.trendhunter.com/trends/algaebased-ink), This Works and REN Clean Skincare. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 57% | Activity: 69% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Gift-giving:** Eco-friendly gift solutions like recyclable advent calendars show growing consumer interest in sustainability. - **Premium Charity Collaborations:** High-value product collaborations between brands and charities can drive significant donations while appealing to ethical consumers. - **Limited-edition Eco Products:** Creating scarcity with limited-edition sustainable products can increase demand and highlight brand commitment to environmental causes. ### Who This Affects Most - **Beauty and Personal Care:** Introducing premium beauty products in sustainable packaging aligns with consumer demand for eco-conscious beauty solutions. - **Non-profit Sector:** Collaborations with businesses to create unique fundraising products can generate substantial funds for charity initiatives. - **Sustainable Packaging:** The emphasis on fully recyclable materials underscores the growing importance of environmentally friendly packaging in consumer goods. ## Related on Trend Hunter - [Fair Trade Beauty Advent Calendars](https://www.trendhunter.com/trends/big-advent-of-change.md) - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/luxury-beauty-advent-calendars.md) - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/limitededition-beauty-advent-calendars.md) - [High-End Beauty Advent Calendars](https://www.trendhunter.com/trends/lookfantastic-beauty-advent-calendar.md) - [Accessible Beauty Advent Calendars](https://www.trendhunter.com/trends/ted-baker-beauty-advent-calendar.md) - [Body Care Advent Calendars](https://www.trendhunter.com/trends/body-care-advent-calendar1.md) - [Beauty Retailer Advent Calendars](https://www.trendhunter.com/trends/beauty-bay-advent-calendar.md) - [K-Beauty Advent Calendars](https://www.trendhunter.com/trends/kbeauty-advent-calendar.md) - [Clean Beauty Advent Calendars](https://www.trendhunter.com/trends/omy-lab-advent-calendar.md)