# Dreamy Fragrance Films Chanel's Chance Eau Vive Film Features a Charming Bowling Affair By Malika Renee Butss | Published 2015-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eau-vive References: [fashion.telegraph](http://fashion.telegraph.co.uk/videos/TMG11664969/Chanel-Chance-Eau-Vive-the-film.html) & [youtube](https://www.youtube.com/watch?t=16&v=zhdZcBsa-dk) Following the 15-second teaser, the [Chanel](https://www.trendhunter.com/trends/coco-mademoiselle) Chance Eau Vive film has finally been released. The Chance Eau Vive perfume is the latest fragrance to join the brand's 'Chance' line. Directed by Jean-Paul Goude, the film follows a young woman trying to break into the clique of 'Chance' girls. Set in an imaginary bowling alley, the bold woman steps up to bowl with a giant bottle of Chance Eau Vive. Under the watchful eye of the 'Chance' girls behind her, the young lady scores a strike and finds herself include in the stylish sorority. Each girl is dressed in [Chanel couture](https://www.trendhunter.com/trends/gabrielle-chanel-fragrance-primer) featuring a color palette that matches the fragrance colors. The [Chance Eau Vive fragrance](https://www.trendhunter.com/trends/miu-miu-miutine) is a zesty perfume that features notes of grapefruit, blood orange and a bouquet of jasmine. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fragrance Films:** Opportunity for perfume brands to create cinematic experiences that showcase their fragrances in an innovative way. - **Imaginary Brand Worlds:** Potential for brands to create fictional scenarios or settings that align with their brand image and engage consumers in a unique and immersive way. - **Fashion and Fragrance Integration:** Increasing potential for collaborations between fashion brands and perfume companies to create cohesive experiences that encompass both fashion and fragrance. ### Industries Being Reshaped - **Perfume:** Opportunity for perfume companies to leverage storytelling and visual media to enhance the consumer experience and stand out in a crowded market. - **Film and Entertainment:** Potential for film production companies to collaborate with perfume brands to create visually stunning and captivating fragrance films that resonate with audiences. - **Fashion:** Opportunity for fashion brands to explore synergies with the fragrance industry and develop unique collaborations or campaigns that incorporate both fashion and scent. ## Related on Trend Hunter - [Ultra-Elegant Luxury Fragrance Collections](https://www.trendhunter.com/trends/coco-mademoiselle.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Musician-Supported Fine Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush-fine-jewelry.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md)