# Silly Sci-fi Scents ‘Eau My’ by George Takei is Sure to Give the Fans a Good Laugh By Angela Rajic | Published 2013-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/eau-my References: [geekologie](http://geekologie.com/2013/11/eau-my-a-new-fragrance-from-george-takei.php) Perfume and cologne-loving [humor fans](https://www.trendhunter.com/trends/axe-campaign) can rejoice with the introduction of ‘Eau My,' the [first scent](https://www.trendhunter.com/trends/eau-de-croissant) by Star Trek alumni George Takei, due out on December 15th. The title is a spin on his famous catch phrase “Oh My,” and is sure to make fans chuckle when they hear it. The perfume smells of, among other things, mandarin zest, fresh ozone, jasmine, white freesia petals and grated ginger. Woods, crystallized amber, and soft skin musk are also featured scents in the perfume. Whether you want to smell enticing, or just like the pun-infused name or even George Takei himself, Eau My (available for both men and women) will be a great addition to any [beauty product collection](https://www.trendhunter.com/trends/perfume-bottle-ornaments) or routine. Additional pictures courtesy of [http://www.fragrantica.com/board/viewtopic.php?id=37209](http://www.fragrantica.com/board/viewtopic.php?id=37209) and https://www.facebook.com/georgehtakei/photos ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 6% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Celebrity Fragrance Collections:** George Takei's 'Eau My' fragrance line is an example of a celebrity branching out into the fragrance industry and offers opportunities for more celebrities to create and market their own fragrance products. - **Humor-inspired Fragrances:** The creation of 'Eau My' demonstrates the potential for fragrances to be marketed with humorous or punny names, suggesting an opportunity for fragrance companies to appeal to younger generations. - **Gender-neutral Fragrances:** The release of a fragrance that is marketed to both men and women suggests an opportunity for the fragrance industry to create more gender-neutral products that appeal to a broader market. ### Who This Affects Most - **Fragrance Industry:** The introduction of 'Eau My' by George Takei into the fragrance market illustrates the opportunity for innovation, disruption, and growth in the fragrance industry, potentially through celebrity collaborations, unique scent combinations, and creative marketing strategies. - **Celebrities:** George Takei's foray into the fragrance industry demonstrates an opportunity for individual celebrities to expand their brand by partnering with fragrance companies or creating their own fragrance lines, potentially offering another source of revenue and exposure. - **Humor Industry:** The creation and success of 'Eau My' indicates the potential for the humor industry to expand into the fragrance market by partnering with fragrance companies or creating their own fragrance products, offering a unique twist on traditional fragrances and an opportunity for diversification. ## Related on Trend Hunter - [Sci-Fi Fragrance Collections](https://www.trendhunter.com/trends/hotel-collection-star-wars.md) - [Tofu-Inspired Fragrances](https://www.trendhunter.com/trends/baked-tofu-fragrance.md) - [Honey Sriracha Perfumes](https://www.trendhunter.com/trends/honey-sriracha-perfume.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md) - [Meme-Inspired Perfume Mists](https://www.trendhunter.com/trends/cheirosa-67-perfume-mist.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Galactic Musky Perfumes](https://www.trendhunter.com/trends/tubereuse-astrale.md)