# Herbaceous QSR Fragrances KFC Spain's Eau D’uardo Was Inspired by the Colonel’s Secret Herbs By Laura McQuarrie | Published 2023-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eau-duardo References: [designtaxi](https://designtaxi.com/news/425789/KFC-Releases-Luxury-Fragrance-Evoking-The-Essence-Of-Its-Fried-Chicken/) & [youtube](https://www.youtube.com/watch?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI&v=gC0YASXJhDQ&feature=youtu.be)  Over the years, KFC has released a variety of [scented products](https://www.trendhunter.com/trends/honey-sriracha-perfume) to share the scent of its fried chicken in the form of everything from candles to nail polish, and [KFC Spain's](https://www.trendhunter.com/trends/toothpaste-flavored-ice-cream) latest launch—Eau D’uardo—invites people to douse themselves in the scent of its secret herbs. This unisex perfume was inspired by the flavors of the Colonel’s original chicken recipe and it contains an aromatic infusion of notes like geranium, mandarin, pink pepper and bergamot. The playful perfume bottle packaging takes the shape of a [drumstick](https://www.trendhunter.com/trends/kfc-x-fresquito) and taps into the virality of a meme called Eduardo. Eau D’uardo is available to fans via the KFC app for €3.99 and the limited-edition release will soon be available to purchase in select KFC restaurants throughout Spain. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 70% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Fried Chicken Scented Products:** The release of scented products by KFC Spain, such as Eau D’uardo, inspired by the Colonel’s secret herbs, showcases a trend of incorporating food scents into unconventional consumer goods. - **Unisex Food-inspired Perfumes:** The launch of Eau D’uardo, a unisex perfume infused with aromatic notes inspired by the flavors of KFC's original chicken recipe, highlights a trend of gender-neutral fragrances in the food industry. - **Viral-inspired Packaging:** The drumstick-shaped packaging of Eau D’uardo capitalizes on the popularity of memes like Eduardo, demonstrating a trend of utilizing viral-inspired packaging to appeal to a younger consumer base. ### Who This Affects Most - **Fast Food:** The innovation of KFC Spain's scented products, such as Eau D’uardo, presents potential disruptive opportunities for the fast food industry to tap into the fragrance market and enhance brand experiences. - **Perfume:** The launch of Eau D’uardo as a unisex food-inspired perfume suggests potential disruptive opportunities for the perfume industry to experiment with unconventional aromatic notes and engage new target demographics. - **Consumer Packaging:** The viral-inspired packaging of Eau D’uardo offers disruptive innovation opportunities for the consumer packaging industry to explore unique and eye-catching designs that appeal to the social media-driven generation. ## Related on Trend Hunter - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md) - [Fried Chicken-Scented Candles](https://www.trendhunter.com/trends/bucket-of-chicken-candle.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Unique Sensorial QSR Items](https://www.trendhunter.com/trends/kfc-singapore.md) - [QSR-Backed Spiced Rums](https://www.trendhunter.com/trends/dead-mans-fingers-2.md) - [Fried Chicken-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-x-kfc.md) - [Chicken-Flavored Toothpastes](https://www.trendhunter.com/trends/kentucky-fried-chicken-toothpaste.md) - [Digital Drumstick Pets](https://www.trendhunter.com/trends/eduardochi.md) - [Mayo-Inspired Fragrances](https://www.trendhunter.com/trends/will-levis-no-8.md)