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# Enthusiastic Luxurious Fragrances
Veronique Gabai's Eau du Jour Blends Citrus and Soft Wood

By Kalin Ned | Published 2022-07-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/eau-du-jour
References: [scentbird](https://www.scentbird.com/perfume/veronique-gabai-eau-du-jour-1918?offer=50_off&utm_source=news_email&utm_medium=calendar&utm_campaign=071122_newarrivals_W_NSNE&el=email)

Described as "an ode to joy and sunshine," Veronique Gabai's Eau du Jour offers a luxurious blend of ingredients. The scent experience is guided by the refreshing presence of citruses and calmed by the generous infusion of [soft woods](https://www.trendhunter.com/trends/weworewhat-001). This contrast builds curiosity in an already alluring scent. The Eau du Jour by Veronique Gabaiis [unisex and offered](https://www.trendhunter.com/trends/les-ternels-de-balmain) in irresistible classic packaging.

Eau du Jour is one of the new fragrances spotlighted on [Scentbird](https://www.trendhunter.com/trends/scents-of-wood), a fragrance destination marketplace where one can discover, explore, learn about, and experience different scent sensations. Offering 600+ fragrances to choose from, Scentbird operates on a subscription-based model in refillable eight-milliliter bottles that contain "roughly 140 sprays each," as the brand claims.

Image Credit: Scentbird

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 84% | Activity: 88% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Subscription Fragrance Services:** Developing subscription-based fragrance services providing unique and luxurious scents, including refillable high-quality bottles and personalized scent profiling.
- **Unisex Aromas:** Creating gender-neutral fragrances that are both inclusive and trendsetting for consumers seeking less gender-specific options.
- **Eco-friendly Fragrance Packaging:** Encouraging eco-friendly packaging initiatives like refillable glass fragrance bottles to reduce waste and promote sustainable fragrance consumption.

### Where This Applies

- **Fragrance Subscription Services:** Subscription services that offer customized and premium fragrance blends, packaging, and delivery options to consumers seeking unique and exciting scents that match their lifestyle and preferences.
- **Luxury Fragrance Market:** Luxury fragrance companies looking to develop unisex fragrances and eco-friendly packaging options to cater to today's consumers' preferences.
- **Sustainable Packaging Industry:** Developing eco-conscious packaging solutions, including refillable glass bottles, to meet the growing demand for environmentally-friendly product options from both customers and businesses alike.

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