# Skincare-Inspired Fragrances Nivea's First-Ever Eau de Toilette Captures the Brand's Unique Scent By Laura McQuarrie | Published 2018-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eau-de-toilette References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/04/nivea-eau-de-toilette.html) & [nivea.de](https://www.nivea.de/) In order to give Nivea skincare consumers the chance to experience just the brand's iconic scent, [Studio Oeding](https://www.trendhunter.com/trends/the-gbl-porco-rosso) created the first-ever [eau de toilette](https://www.trendhunter.com/trends/elizabeth-arden-extends) for Nivea. The elegant new fragrance product is packaged in an all-white glass flacon, which references how the Nivea [Crème](https://www.trendhunter.com/trends/creme-de-clementine) first got its name. To accent the perfume packaging, blue details showcase the elegant spray bottle and its nozzle. The secondary packaging for the fragrance product resembles a tin or a skincare product pot, which also offers a nod to the skincare brand's roots. In terms of the scent of the product, the Nivea eau de toilette is said to capture the unmistakable essence of the top-secret Nivea brand fragrance, but it is also said to have an aroma that "brings childhood memories back to life." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare-inspired Fragrances:** Creating fragrances that are inspired by skincare products provides an innovative way for brands to expand their offerings and appeal to skincare consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can explore the creation of skincare-inspired fragrances to enhance their product portfolios and meet the demands of consumers. ## Related on Trend Hunter - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md) - [Affordable Limited-Edition Skincare Sets](https://www.trendhunter.com/trends/affordable-limitededition-skincare-set.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md) - [Mood-Boosting Sea-Inspired Fragrances](https://www.trendhunter.com/trends/nautica-fragrances.md) - [Vibrant Creamsicle-Inspired Fragrances](https://www.trendhunter.com/trends/creme-de-clementine.md) - [Natural Scent-Paired Perfumes](https://www.trendhunter.com/trends/skylar-nude-skin.md) - [Fragrant Body Milks](https://www.trendhunter.com/trends/mylk-de-parfum.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Fine-Fragrance Body Mists](https://www.trendhunter.com/trends/nest-body-mists.md)