# Pee-Scented Perfumes Cherry Tree's Eau de Toilet is a Urine-Based Fragrance That Smells Good By Meghan Young | Published 2011-05-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eau-de-toilet References: [neatorama](http://www.neatorama.com/2011/05/27/eau-de-toilet-artist-made-perfume-out-of-own-urine/) & [weirdnews.aol](http://weirdnews.aol.com/2011/05/27/urine-perfume-pee-cherry-tree_n_866602.html) Individuality is an important aspect of today's society and one way of establishing yourself as an individual is wearing your own urine as perfume -- enter Eau de Toilet. This extremely unique pee scent is an exploration of your [own identity, originality](https://www.trendhunter.com/trends/perfect-nonsense) and even eccentricity. Created by conceptual artist Cherry Tree, Eau de Toilet is centered around the idea of recycling. With this in mind, it is a very eco-friendly product that also extremely unique. When creating Eau de Toilet, Cherry Tree was more curious than anything else. She started collecting her own urine in [perfume bottles](https://www.trendhunter.com/trends/perfume-bottle-ornaments) after the full moon. She spontaneously added sugar to each bottle one day and was astounded at how different each bottle was. Eau de Toilet is actually a [wearable perfume](https://www.trendhunter.com/trends/me-by-snif). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 21% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Fragrances:** Disruptive innovation opportunity: Develop customizable perfumes that allow individuals to create unique scents based on their own preferences and identities. - **Eco-friendly Products:** Disruptive innovation opportunity: Create sustainable and environmentally friendly beauty products that promote recycling and reduce waste. - **Artistic Perfumeries:** Disruptive innovation opportunity: Blend art and fragrance by collaborating with conceptual artists to create unconventional and avant-garde perfumes. ### Sectors Adopting This - **Fragrance:** Disruptive innovation opportunity: Explore new scent profiles and ingredients, pushing the boundaries of traditional perfumery. - **Beauty:** Disruptive innovation opportunity: Introduce innovative and sustainable beauty products that align with customers' increasing focus on eco-consciousness. - **Art:** Disruptive innovation opportunity: Fuse art and fragrance to create immersive sensory experiences, engaging customers in novel and thought-provoking ways. ## Related on Trend Hunter - [Uplifting Bathroom Sprays](https://www.trendhunter.com/trends/pourri-scent-of-the-year-collection.md) - [Bakery-Scented Perfumes](https://www.trendhunter.com/trends/the-eau-de-croissant.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/tamburins-sunshine.md) - [Cherry Hair Perfumes](https://www.trendhunter.com/trends/tart-cherry-hair-perfume.md) - [Earthy Potato Perfumes](https://www.trendhunter.com/trends/polish-potatoes-by-bohoboco.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Rodent-Themed Fragrances](https://www.trendhunter.com/trends/beaver-maple-edition.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md)