# PSL-Inspired Perfumes Starbucks Romania Launched a First-of-Its-Kind EAU de PSL By Laura McQuarrie | Published 2025-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eau-de-psl References: [fragrantica](https://www.fragrantica.com/news/Starbucks-Romania-Launches-EAU-de-PSL-The-Fragrance-Inspired-by-the-Pumpkin-Spice-Latte-23840.html) & [eaudepsl](https://eaudepsl.com/)  The [pumpkin spice latte](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte) has transcended its status as a seasonal beverage, evolving into an iconic flavor and fragrance that has permeated everything from desserts and candles to beauty products—and this year, [Starbucks Romania](https://www.trendhunter.com/trends/psl-bouquet) launched EAU de PSL, the world's first [eau de parfum](https://www.trendhunter.com/trends/kefi-latte) inspired by the iconic PSL. This unisex fragrance opens with a warm and cozy blend of coffee, tea leaves, and creamy condensed milk, instantly evoking a comforting, café-like atmosphere. As it unfolds, spicy cinnamon and nutmeg mingle with a playful hint of cotton candy, settling into a soft, lingering base of vanilla, tonka bean, and musk that wraps the wearer in a sweet, indulgent embrace. "The mission was to capture the essence of a cultural phenomenon in a bottle. It was a unique undertaking, and I was delighted to accept the challenge," said master perfumer Anton Jimmy Studer. ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 93% | Activity: 97% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cross-category Flavor Experiments:** The expansion of pumpkin spice into perfumes signifies a growing trend of borrowing flavors from food and beverage for use in diverse product categories, creating novel experiences for consumers. - **Seasonal Scent Marketing:** Seasonal aromas, particularly from iconic products like the PSL, offer brands innovative avenues to engage consumers beyond the typical sensory expectations associated with fragrance. - **Hybrid Sensory Products:** Combining familiar flavors with unexpected product formats represents a burgeoning trend where consumers seek multisensory experiences that disrupt traditional perception. ### Who This Affects Most - **Fragrance:** Perfume manufacturers are exploring unconventional scent compositions inspired by popular food and beverages to differentiate their offerings and appeal to adventurous consumers. - **Food and Beverage:** The influence of popular cafe beverages on new product development highlights opportunities for food and beverage brands to inspire cross-industry products. - **Lifestyle and Consumer Goods:** Lifestyle brands are leveraging beloved seasonal trends like pumpkin spice to broaden their product portfolio and foster brand loyalty through innovative sensory experiences. ## Related on Trend Hunter - [Horror Movie-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-night-of-the-skremes.md) - [Pumpkin Spice-Inspired Lip Balms](https://www.trendhunter.com/trends/pumpkin-spice-latte-lip-balm.md) - [Seasonal Apple-Based Drinks](https://www.trendhunter.com/trends/apple-forward-beverages.md) - [Limited-Edition Halloween Treats](https://www.trendhunter.com/trends/limitededition-halloweeen-treats.md) - [Warm Boba Brand Refreshments](https://www.trendhunter.com/trends/krak-boba-hot-drinks.md) - [Expansion Artisan-Style Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-menu.md) - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [Seasonal Craft Mocktail Collections](https://www.trendhunter.com/trends/craft-mocktail.md) - [Gothic Fantasy Film Soaps](https://www.trendhunter.com/trends/nightmare-before-christmas-collab.md)