# Natural Perfume Collections Chloé's New Eau De Parfum Naturelle Melds Sustainability and Luxury By Colin Smith | Published 2021-11-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/eau-de-parfum References: [premiumbeautynews](https://www.premiumbeautynews.com/en/with-its-eau-de-parfum-naturelle) & [chloe](https://www.chloe.com/pt/chloe/women/subhome/newarrivals_fragrances_section) [Chloé](https://www.trendhunter.com/trends/chloe-wine-collection) is taking strides toward sustainability with its new '[Eau](https://www.trendhunter.com/trends/eau-intimite) de Parfum Naturelle,' a [100% naturally made Eau de Parfum](https://www.trendhunter.com/trends/les-essences-de-diptyque). Chloé has innovated how eau de parfum is manufactured by using organic materials like rose, citron, neroli, and cedar. This new venture makes Chloé the first luxury makeup brand to produce a 100% natural Eau de Parfum. Gabriela Hearst, the Creative Director at Chloé, believes strongly in ethics and sustainability in fashion, and played a large role in the new Eau de Parfum Naturelle. Moreover, Chloé sought cleaner materials for the Eau de Parfum purely because of its values. Chloé does not yet believe that consumers buying decisions are influenced by sustainability in the cosmetic industry. Chloé's new sustainable Eau de Parfum Naturelle carves a unique space in the cosmetic industry, combining luxury with sustainability, which is a step forward for the eco-conscious consumer. Image Credit: Chloé ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 18% | Activity: 63% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainability in Luxury Cosmetics:** The trend is to produce 100% natural and organic cosmetic products in sustainable ways, appealing to eco-conscious consumers. - **Clean Materials in Perfumes:** There is a need for clean and eco-friendly materials like rose, citron, neroli, and cedar in perfumes, which gives an opportunity for natural and organic ingredients manufacturers. - **Ethical and Sustainable Fashion Values:** Consumers want to see the ethical and sustainable values of luxury brands in the cosmetic industry, which encourages environmentally conscious perfumes production. ### Who This Affects Most - **Luxury Cosmetics Industry:** Luxury cosmetics brands have an opportunity to meet the needs of eco-conscious consumers with clean, natural, and sustainable cosmetics production. - **Natural Ingredients Manufacturers:** Manufacturers of natural ingredients like rose, citron, neroli, and cedar have the opportunity to supply to perfumes production due to the need for clean and eco-friendly materials. - **Ethical and Sustainable Fashion Industry:** Cosmetic brands can partner with ethical and sustainable fashion brands to enhance the image of being environmentally conscious and meet consumer needs. ## Related on Trend Hunter - [Fresh Luminous Fragrances](https://www.trendhunter.com/trends/yves-rochers-comme-une-vidence-perfume.md) - [Natural Scent-Paired Perfumes](https://www.trendhunter.com/trends/skylar-nude-skin.md) - [Luxury Nature-Inspired Fragrances](https://www.trendhunter.com/trends/diptyque-6.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Clean Eau de Parfums](https://www.trendhunter.com/trends/beautycounter-fragrances.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md) - [Water-Based Perfumes](https://www.trendhunter.com/trends/velvetvelo.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md)