# Italian Cocktail-Inspired Fragrances The Kelly + Jones Eau de Negroni Fragrance is Intoxicating By Michael Hemsworth | Published 2020-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eau-de-negroni References: [uncrate](https://uncrate.com/kelly-jones-eau-de-negroni-fragrance/) & [kellyandjones](https://www.kellyandjones.com) The [Kelly + Jones](https://www.trendhunter.com/trends/holiday-trio-makeup-set) Eau de Negroni Fragrance is a premium cosmetic product for cocktail or mixologist enthusiasts that will provide them with a way to enjoy the ambience of the [namesake Italian refreshment](https://www.trendhunter.com/trends/negroni-bar-by-campari). The fragrance boasts a unisex profile that's perfect for wearing on the body or even for spraying in a space to immediately enhance it with a touch of aromatic appeal. The fragrance boasts notes of Italian grapefruit along with Tuscan rosemary, geranium and even hints of oak and mimosa. The Kelly + Jones Eau de Negroni Fragrance is a dual-purpose cosmetic product that's ideal for consumers seeking out a way to enhance their space or freshen up before heading out to eliminate the need for separate solutions. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 40% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Premium Cocktail-inspired Fragrances:** The trend of creating luxurious fragrances inspired by popular cocktails provides opportunities for brands to tap into the growing market of consumers who enjoy both cocktails and high-end cosmetics. - **Unisex Fragrance Profiles:** The rise of unisex fragrance profiles allows brands to cater to a broader consumer base who seeks gender-neutral scents, providing a disruptive innovation opportunity in the perfume industry. - **Dual-purpose Cosmetic Products:** The demand for dual-purpose cosmetic products that can be used on the body or to enhance the ambiance of a space presents an opportunity for brands to meet the needs of customers looking for versatile solutions. ### Who This Affects Most - **Fragrance Industry:** The fragrance industry can capitalize on the trend of creating cocktail-inspired fragrances to attract cocktail and mixologist enthusiasts who want to incorporate their favorite scents into their daily lives. - **Cosmetics Industry:** The cosmetics industry has a disruptive innovation opportunity by creating unisex fragrance profiles that appeal to a wider range of consumers, giving individuals the freedom to choose scents based on personal preference rather than gender norms. - **Home Fragrance Industry:** The home fragrance industry can seize the opportunity to develop dual-purpose cosmetic products that offer a multi-functional solution for consumers who want to freshen up their space while enjoying a pleasant scent. ## Related on Trend Hunter - [Spritz-Inspired Fragrances](https://www.trendhunter.com/trends/neverending-summer-eau-de-toilette.md) - [Multi-Sense Cocktail Partnerships](https://www.trendhunter.com/trends/the-italian-spritz-collection.md) - [Distilled Floral Negronis](https://www.trendhunter.com/trends/stuzzi-per-negroni-gin.md) - [Fashion Brand Cocktails](https://www.trendhunter.com/trends/gucci-elisir-delicriso.md) - [Mixology-Inspired Perfumes](https://www.trendhunter.com/trends/mixologist-parfums.md) - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Exhilarating Cocktail Perfumes](https://www.trendhunter.com/trends/shocking-bull.md) - [Ready-to-Pour Negroni Cocktails](https://www.trendhunter.com/trends/campari-negroni-ready-to-enjoy.md)