# Juice Box-Inspired Fragrances Cosmopolitan's Eau de Juice Boasts Social Media-Friendly Packaging By Laura McQuarrie | Published 2019-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eau-de-juice References: [prnewswire](https://www.prnewswire.com/news-releases/luxe-brands-and-cosmopolitan-launch-eau-de-juice-a-juicy-foray-into-fragrance-300894435.html) & [cosmopolitan](https://www.cosmopolitan.com/style-beauty/beauty/a28522954/juice-fragrance-launch/) Eau de Juice is a new line of fragrance launched by Cosmopolitan that shares four [high-end scents in playful packaging](https://www.trendhunter.com/trends/playful-fragrances) that references the idea that the liquid inside perfume bottles is called "juice" within the beauty industry. The product is described as "cheeky, witty and fun" by Cosmopolitan editor-in-chief Jessica Pels and is exclusively available through [Ulta Beauty](https://www.trendhunter.com/trends/snif-secret-menu). Each fragrance in the collection is [designed to match a different mood](https://www.trendhunter.com/trends/vibe-perfume), including: Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar. While Extra Concentrated with top notes of champagne was created "for when you're feeling your most over-the-top," Pure Sugar is a sweet and flirtatious scent with Millennial pink packaging to match. Cosmopolitan named Ashley Benson as the face of Eau de Juice's fragrance collection campaign. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Playful Packaging:** The trend of using playful and unconventional packaging for products, such as fragrance, offers an opportunity for disruptive innovation in the beauty industry. - **Mood-based Fragrances:** Creating fragrances designed to match different moods allows for personalized and unique scent experiences, presenting an opportunity for disruptive innovation in the fragrance industry. - **Celebrity Brand Collaborations:** The trend of partnering with celebrities to promote and endorse fragrance collections offers an opportunity for disruptive innovation in the beauty and celebrity endorsement industries. ### Where This Applies - **Beauty Industry:** Creating fragrance packaging with playful designs and concepts can disrupt the traditional beauty industry by appealing to consumers looking for unique and fun products. - **Fragrance Industry:** Developing mood-based fragrances that cater to different emotions and experiences can disrupt the fragrance industry by offering personalized scent options. - **Celebrity Endorsement Industry:** Collaborating with celebrities to promote and endorse fragrance collections can disrupt the traditional celebrity endorsement industry by creating unique and exclusive products. ## Related on Trend Hunter - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md) - [Feel-Good Fruity Body Mists](https://www.trendhunter.com/trends/juicy-bomb-body-mist.md) - [French Beauty-Focused Fragrances](https://www.trendhunter.com/trends/juicy-couture-just-moi.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Mood-Matching Body Mists](https://www.trendhunter.com/trends/collectable-body-mist.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md)