# Songstress Perfume Ads Lady Gaga Releases Her Grecian Eau de Gaga Fragrance Campaign By Jana Pijak | Published 2014-08-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/eau-de-gaga References: [mtv](http://www.mtv.com/news/1895011/lady-gaga-eau-de-gaga-campaign/) & [dailymail](http://www.dailymail.co.uk/femail/article-2722741/Born-way-Maybe-not-Lady-Gaga-shares-campaign-imagery-second-fragrance-Eau-De-Gaga-shes-virtually-unrecognisable.html) Pop superstar Lady Gaga just released her ad campaign for her second fragrance, a unisex scent named Eau de Gaga. In the advertorial, the songstress channels a Greek goddess and poses with a group of disrobed men. In the image, Gaga looks ethereal and godlike while sporting a creme-colored dress with a plunging neckline. The singer pulls off minimal makeup looks and sports long, blonde locks that are delicately curled. "According to the star, Eau de Gaga is described as having a sparkling water, lime, leather base and a very clean and expensive scent." The fragrance is a departure from her first scent release that was modeled after blood and other disturbing themes. The perfume's packaging is a subtle ode to Chanel No.5 and features a clean, black and red design that is meant to embody a unisex aesthetic. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Unisex Fragrances:** Opportunity for creating and marketing fragrances that appeal to both men and women, breaking traditional gender norms. - **Celebrity Fragrance Campaigns:** Opportunity to leverage celebrity endorsements and create unique and engaging ad campaigns for fragrance launches. - **Minimalist Packaging:** Opportunity to design simple and sleek packaging that appeals to a wide range of consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for innovation in fragrance development, marketing, and packaging within the beauty and personal care industry. - **Fashion and Entertainment:** Opportunity for collaborations between fashion and entertainment industries to create unique and captivating fragrance campaigns. - **Advertising and Marketing:** Opportunity for agencies and professionals in the advertising and marketing industry to develop innovative strategies for promoting fragrance products. ## Related on Trend Hunter - [Greek Goddess Fragrances](https://www.trendhunter.com/trends/bronze-goddess-aegea.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Mythology-Inspired Unisex Fragrances](https://www.trendhunter.com/trends/eidesis.md) - [Singer-Designed Body Care](https://www.trendhunter.com/trends/god-is-a-woman-1.md) - [Captivating Summer Fragrances](https://www.trendhunter.com/trends/guess-iconic-eau-de-parfum.md) - [Feminine Empowerment-Focused Perfumes](https://www.trendhunter.com/trends/feminine-empowerment.md) - [Fragrance Collection Debuts](https://www.trendhunter.com/trends/gente-beautys-new-fragrance-collection.md)