# Picnic Food Branding PICNIC by Taxi Gives People Fresh Eats on-the-Go By Jamie Danielle Munro | Published 2014-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eats-onthego References: [lovelypackage](http://lovelypackage.com/picnic/) & [taxi](http://www.taxi.ca/) PICNIC is a new brand conceived by Taxi branding agency that offers busy people [fresh eats on-the-go](https://www.trendhunter.com/trends/uber-eats-sandwich-studio). The company is now based in Toronto where professionals don't always have time to pack a lunch in the morning, so having somewhere to stop and eat healthy is extremely valuable. The entire brand is based off the idea of going for a picnic and packing some [healthy food for the day](https://www.trendhunter.com/trends/summer-fresh1). To get this message across, Taxi used a watermelon as the main source of illustration for the packaging, which exudes that [sense of freshness](https://www.trendhunter.com/trends/fruit-bliss) as well as summertime. It also makes people feel like they are having a break from the work day, which is exactly what many people are looking for. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **On-the-go Food Brands:** Opportunity for branding agencies to create fresh, healthy, and convenient food options for busy professionals. - **Picnic-inspired Branding:** Opportunity for food brands to incorporate cozy and refreshing elements into their packaging designs. - **Healthy Convenience Foods:** Opportunity for businesses to create and market convenient and healthy food options for busy individuals. ### Where This Applies - **Food and Beverage:** Industry leaders can tap into busy professionals' demand for fresh, healthy, and convenient on-the-go options. - **Packaging and Design:** Opportunity for packaging and design firms to incorporate elements of nature and freshness into their designs. - **Marketing and Advertising:** Businesses can market picnic-inspired and health-focused convenience foods to appeal to busy consumers seeking a break from their workday. ## Related on Trend Hunter - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)