# Imaginative Pepperoni Campaigns Hormel is Aiming to Get People Eating Pepperoni Beyond Pizza By Laura McQuarrie | Published 2019-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eating-pepperoni References: [prnewswire](https://www.prnewswire.com/news-releases/the-makers-of-hormel-pepperoni-announce-new-ad-campaign-inspiring-pepperoni-lovers-to-think-outside-the-pizza-pie-300813542.html) & [hormel](http://hormel.com/Brands/Pepperoni.aspx) With the launch of its national 'Think it up. Make it up. Pep it up!' campaign, Hormel is on a mission to get people thinking about eating pepperoni for [meals and snacks](https://www.trendhunter.com/trends/feed-the-fun) that don't involve pizza. The playful campaign uses a series of "pepisodes" with lively animations to illustrate the many ways in which the beloved [pizza topping](https://www.trendhunter.com/trends/hot-honey-pepperoni-pizza-dip) can be used to enhance everything from nachos to quesadillas. With this versatile ingredient, Hormel is out to remind consumers how easy it is "to pizza-fy almost any recipe." The short, 15-second 'Rocket' animation depicts a slice of pepperoni rocketing into outer space before adding color and flavor to a plate of nachos, cheese, olives and peppers. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pepperoni Versatility Beyond Pizza:** Opportunity for food manufacturers to create new products and recipes using pepperoni as a versatile ingredient beyond pizza toppings. - **Visual and Playful Marketing Campaigns:** Innovative marketing campaigns that use visually dynamic and playful content like Hormel’s 'pepisodes' to reach consumers who enjoy witty content. - **Emphasize Accessibility of Recipes:** Opportunities for publishers and recipe creators to showcase how easy it is 'to pizza-fy almost any recipe,' making recipes more inclusive to less skilled cooks. ### Where This Applies - **Food Manufacturing:** By exploring the versatility of pepperoni, food manufacturers can develop new recipes and products for consumers who are looking for interesting and easy meal solutions. - **Marketing and Advertising:** Marketing and advertising firms can offer visually dynamic and playful content, like Hormel’s 'pepisodes,' to reach younger audiences who enjoy witty and entertaining content. - **Publishing:** Publishing companies can create recipe books and social media content that showcase how easy it is 'to pizza-fy' any recipe with pepperoni, making recipes more accessible to less skilled home cooks. ## Related on Trend Hunter - [Flavorful Pepperoni Product Lines](https://www.trendhunter.com/trends/flavorful-pepperoni.md) - [Shredded Pepperoni Pizza Toppings](https://www.trendhunter.com/trends/pepperoni-confetti.md) - [Spicy Pepperoni Slices](https://www.trendhunter.com/trends/margherita-jalapeno-pepperoni.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Shredded Pepperoni Toppings](https://www.trendhunter.com/trends/ribbon-pepperoni.md) - [Tangy Pickle-Flavored Pepperonis](https://www.trendhunter.com/trends/dill-pickle-flavored-pepperoni.md) - [Versatile Hot Honey Campaigns](https://www.trendhunter.com/trends/hot-honeys.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Uninterrupted Pizza Celebrations](https://www.trendhunter.com/trends/pepperoni-pizza-day.md)