# Eating Disorder Guerrilla Campaigns Bulimia Vomit Stickers for ProMadchen By Ayman | Published 2008-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eating-disorder-bulimia-stickers-promaedchen References: [adsoftheworld](http://adsoftheworld.com/media/ambient/promaedchen_dusseldorf_sticker?size=_original) & [promaedchen.de](http://promaedchen.de/) How can someone effectively reach out to a young person suffering from bulimia? You have to overcome the protective wall of denial that these individuals build. German organization ProMädchen collaborated with ad agency red cell of Dusseldorf on a [guerrilla campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that communicates directly to these troubled youth when they let down their guard in the most intimate and personal settings. The place? Toilet lids in [schools, universities, colleges, and canteens](https://www.trendhunter.com/trends/the-lunchables-effect), where they are confronted with their sickness face-to-face with no one watching. A sticker in the shape of bloody vomit is presented on the lids of these toilets with a message that says “Bulimia is curable” and information on how to contact the organization for help. I applaud everyone involved, as this is a very important issue that must be addressed. And while the concept is not novel by any means, the execution is rather excellent and effective. The campaign was created with creative director Harald Haas, art director and illustrator Alexander Dahlmann, and copywriter Katja Gessinger. Extra image [source](http://photobucket.com/images/bulimia/). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Guerrilla Health Campaigns:** Opportunity for organizations to create unique campaigns that target sensitive health issues. - **Personalized Messaging:** Using intimate and personal settings to communicate with young people suffering from sensitive health issues. - **Innovative Advertisements:** Developing creative solutions to address important health issues. ### Who This Affects Most - **Non-profit Organizations:** Non-profits can leverage innovative advertising strategies to help spread awareness and provide support. - **Healthcare Industry:** Healthcare organizations could adopt similar guerrilla tactics to promote various health issues and treatments. - **Advertising Industry:** Opportunities for ad agencies to push the boundaries and create effective advertising campaigns for sensitive health issues like eating disorders. ## Related on Trend Hunter - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Viral IBS Billboards](https://www.trendhunter.com/trends/hot-girls-have-ibs.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)