# Argentinian Art Deco Restaurants The Eater Awards Named Isabel London's Most Beautiful Restaurant By Ell Smith | Published 2018-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eater-awards References: [london.eater](https://london.eater.com/2018/2/7/16984288/isabel-most-beautiful-london-restaurant-eater-awards) & [isabelw1.london](http://isabelw1.london/menu.html) Isabel, a contemporary small-plate South American restaurant has been named London's most beautiful dining space at this year's Eater awards. The newly opened restaurant features a [lavish interior](https://www.trendhunter.com/trends/sammarco) with a clear [art deco-inspired design](https://www.trendhunter.com/trends/atypique-1). Both sophisticated and vibrant, Isabel attracts an eclectic consumer base that includes high-end celebrity guests, like Robert Pattinson and Michael Fassbender. The restaurant serves up traditional South American dishes that have been updated with a contemporary twist. Juan Santa Cruz, the restaurant's owner, designed the space with the intention of creating beauty and stated that his main inspiration for the interior was the [ocean liners of the 1930s](https://www.trendhunter.com/trends/limousine-restaurant). Both sophisticated and delicious, Isabel hopes to re-define South American dining in the glamorous South London district it's located in. Image Credit: London Eater ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 60% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Art Deco-inspired Restaurants:** Restaurants inspired by Art Deco aesthetics have the potential to attract a sophisticated clientele seeking unique and visually pleasing dining experiences. - **Contemporary South American Cuisine:** Combining traditional South American flavors with contemporary culinary techniques can create a new market of foodies and diners looking for unique and flavorful dining experiences. - **Small-plate Dining:** Small-plate dining can provide customers with a variety of tastes and flavors while also offering a more social and interactive dining experience. ### Sectors Adopting This - **Restaurant Industry:** Restaurants can capitalize on Art Deco aesthetics and contemporary interpretations of traditional cuisine to attract customers seeking unique dining experiences. - **Hospitality Industry:** Art Deco-inspired restaurants can be an attractive addition to the hospitality industry, providing guests with visually stunning and memorable dining experiences. - **Food and Beverage Industry:** Incorporating small-plate options and unique flavor combinations can be a way for the food and beverage industry to appeal to younger and more adventurous consumers. ## Related on Trend Hunter - [Salon-Like Dining Experiences](https://www.trendhunter.com/trends/il-gattopardo.md) - [Warm African-Inspired Dining Rooms](https://www.trendhunter.com/trends/sketch-restaurant1.md) - [Old School Glamorous Restaurants](https://www.trendhunter.com/trends/carlotta.md) - [Artful Soft-Pink Dining Rooms](https://www.trendhunter.com/trends/the-gallery-at-sketch.md) - [London Mexican Restaurants](https://www.trendhunter.com/trends/fonda-london.md) - [Lantern-Dangling Steakhouse Restaurants](https://www.trendhunter.com/trends/aragawa.md) - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Elegant Restaurant Interiors](https://www.trendhunter.com/trends/elegant-restaurant-interior1.md) - [Cinematically Designed Restaurants](https://www.trendhunter.com/trends/daphne-restaurant.md)